SEMrush contributor Aoife McIlraith has published a new study about ‘Core Web Vitals update’, the first major Google update of 2021.McIlraith says, “In this post, you will see the key findings of the study, learn about the methodology of the study, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.Key Findings of the StudyThe key findings of this study were as follows:The same web page can have varying scores from mobile to desktop. Different areas will need to be considered when optimizing a particular web page.There... [...]

By hosting regular webinars you can reach more people online, stay connected with them, and persuade them to make a purchase.Convince & Convert contributor Joe Sinkwitz has shared some useful tips to help you create a successful influencer marketing campaign using webinars.She says, “Like all mediums, webinars are complex, and the right answer depends heavily on the product and team using them. For initial setup, the following guide on how to create a webinar is instructive in determining a rough format. Once the rough format is decided on, a company can decide on how to ensure the... [...]

Search Engine Journal contributor Brian Harnish has published an in-depth article on ‘Google Webmaster Guidelines’ highlighting tactics and strategies that align with Google’s expectations.He says, “The goal of this guide is to present potential solutions to common problems, so you are armed with actionable advice you can use on your next website issue.Doesn’t that sound like fun?What Are the Google Webmaster Guidelines?These guidelines are separated into:Webmaster guidelines.General guidelines.Content-specific guidelines.Quality guidelines.Webmaster guidelines are... [...]

Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search.Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level of precision in your hunt for information. The special commands and characters used are called “advanced operators”.These advanced operators allow you to isolate what you’re looking for with precision and speed, so it’s not hard... [...]

Measure School’s Julian Juenemann has published a useful guide to called ‘How to Upgrade to Google Analytics 4’.He says, “This guide will teach you how to set up Google Analytics 4 and if you should consider changing over to using that instead of Universal Analytics.In this post, we’ll cover how to:Access a GA4 property that you might already have (App+Web)Use the GA4 Setup Assistant to link a new property to an existing oneCreate a new GA4 property from scratchInstall GA4 on your website and start collecting dataSo let’s dive in!Why You Can’t “Upgrade”... [...]

Whitespark has published a new video ‘How to Get Photos on Your Google Listing and Why It’s Important’ featuring Darren Shaw.Photos help prospective clients connect with your business and help you build credibility, showcase your offerings, personality, and set the stage for why a searcher should choose your company. If photos are so powerful and we live in the age of selfies and constant photo sharing, why do so many businesses struggle with getting photos on their Google My Business listing?In today’s Whitespark Weekly episode, Darren is discussing why photos are important... [...]

Lance Groom, Ugonna Udunwa, and Sedfrey Villarta teamed up to releaase Hybridz.This training intends to get you started with your online business. Your business could be in any niche, so choose a popular one (such as health and wellness, fashion, relationships, sports, weight loss, etc.) so you will get as much traffic as possible when you apply this training.At its core, this training shows you how to find and hire “influencers”, people with a large social media following, to promote your product. People with a lot of dedicated followers can be a big aid to getting out the word on... [...]

WordStream contributor Jessica Thiefels has published an article highlighting seven strategies to stand out from your competitors on Google.She says, “Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, shopping results, and more. Below are some attainable ways to stand out above your competitors on the search platform.1. Make killer Google Search adsThere are a lot of ways to produce awesome Google ads that stand out from your competitors. Do your keyword research, test out... [...]

The term Mobile first refers to a change in Google’s indexing policy.Kevin Kuo of IPullRank has published an article compiling the list of every Google update related to mobile first.He says, “It is estimated that around 54.2 million Americans browsed mobile internet while watching their televisions in 2018, up from 46.7 million in 2016. On average, Americans aged between 25 and 34 spend around 3.75 hours browsing on their smartphone each day – it’s safe to say that mobile has arrived in a big way.March 2021 is the deadline for mobile firstGoogle has announced that mobile-only... [...]

Artificial intelligence and machine learning are enabling marketers to automate several marketing procedures.Entrepreneur magazine contributor Eugene Tsaplin has published an article highlighting the impact of machine learning on influencer marketing.He says, “Various KPIs in an ML-enabled system are transforming influencer marketing. These include engagement rate, target audience, segment expertise, content freshness and quality, online influencer presence and channels.Engagement rate: This considers factors like potential reach, post reach, likes, shares, amplification rate, vitality... [...]