The Google Analytics platform enables you to gain useful insights into improving your website and other online marketing tools.Social Media Examiner has published a new video ‘How to Customize Reports in Google Analytics’ to help you customize your reports in Google Analytics for better results.The SME team says, “Tired of hunting and drilling down on Google Analytics to find the data you need? Wish there was an easy way to customize and save reports? Measurement marketing expert Chris Mercer shows you how to create and save a custom report in Google Analytics.You’ll learn... [...]
Archive for the 'Google News' Category
The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions.Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics.Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips.Before... [...]
Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google’s new ranking factor – page experience.He says, “According to an announcement on Google’s Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]
When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them.MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers.The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home... [...]
The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results.Using the search console, you can also identify important keywords and further optimize your content.Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console.Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]
Ahrefs’ Joshua Hardwick has published a comprehensive guide entitled ‘How to Get to the Top of Google’s Search Results’. Read this guide to discover some useful strategies to rank higher in Google search results.Hardwick says, “If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords.For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic,... [...]
MOZ has published the new episode of Whiteboard Friday video ‘Using the Flowchart Method for Diagnosing Ranking Drops’ featuring Kameron Jenkins.In this video Jenkins talks about the Flowchart method for analyzing drop in your Google rankings.The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular... [...]
Google continues to update its search engine algorithm for providing better search experience to its users. The recurring changes bring variation in how the search engine would rank your content.SEO by the Sea’s Bill Slawski has published an article titled ‘How Google Might Rank Image Search Results’.Slawski says, “As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images.Images can rank highly in image search, and they can also help pages that they... [...]
The quality of your content is of utmost importance when it comes to achieving higher SEO rankings. By conducting in-depth research, you can make your content more useful for your audience – which is also liked by Google.iPULLRANK contributor Jordan Leschinsky has published an article highlighting the impact of fresh content on your Google rankings.Leschinsky says, “Like any of Google’s ranking factors, we’re never going to be completely sure how they work. And this is intentional – Google doesn’t want you to cheat in order to rank. But according to patents filed by Google,... [...]
Jaan Kanellis has published ‘The Ultimate Guide to Google Analytics in 2020’ to help you efficiently use Google Analytics and improve your business performance.This guide covers the following:What is Google Analytics?Should you use Google Analytics?How to Set Up Google AnalyticsHow to Use Google AnalyticsGoogle Analytics Reports.The Ultimate Guide to Google Analytics in 2020Jaan Kanellis’ Blog [...]