IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects.She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted.Below are the three main trends or patterns that we’ve been seeing so far:1. Changes in how alternative medicine topics are assessedPreviously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content.E-A-T stands for “expertise, authoritativeness and trustworthiness.”... [...]

The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers.Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals.The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below.Experiment #1: TURTLEDOVE simulationThe RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described... [...]

Google has published a new guide called ‘Four steps to get started with the next generation of Google Analytics’ to help you start new Google Analytics.The Google team says, “As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term.While the... [...]

Google continues to update its algorithm for providing a better search experience to its users. By keeping an eye on the latest search algorithm changes, you can continue to gain more visitors to your site.Neil Patel has published a new video ‘How To Optimize For The Page Experience Algorithm’ to help you make the most from your SEO efforts.He says, “You’ve heard about the Google page experience algorithm, but how do you optimize it? Because Google doesn’t really reveal that much information about the algorithm updates. And if you want to rank at the top you have... [...]

In his interaction with Search Engine Journal, Google’s John Mueller has indicated the possibility of Google rolling out Web Stories more widely if site owners in other countries start using them.Matt Southern says, “Site owners can expedite the roll out of new search features to their country by utilizing before until they’re officially supported.For example, there are types of structured data markup that Google supports as rich results in some countries but not others. To name one, there’s the new Home Activities markup that’s supported in the US only.If site owners in other... [...]

Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns.Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4.He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing:What does it take to upgrade, and is upgrading... [...]

Google Quick Answers are the text snippet answers and links that appear on the Google SERPs. Since easily visible, they could provide a boost in organic traffic.BrightEdge SEO Blog contributor  Kirill Kronrod has shared some useful tips to help you optimize for Google Answer Box snippets.He says, “In addition to the content, Google Answers also provides a link to the page with this content. In its 2018 reintroduction to featured snippets, among which it includes Quick Answers snippets, Google defined them as a tool to “help people more easily discover what they’re seeking, both... [...]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4.The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.You’ll discover how Google Analytics... [...]

Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms.He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here.In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had.Our results... [...]

Search Engine Journal has published a new podcast episode ‘Google Core Web Vitals to Be Used as Ranking Signals’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld.Christine Zirnheld says, “New page experience ranking signals for Google Search will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back to deliver the digital marketing news you need to know.Plus, way more information than you ever need to know about Googlebot’s new spider sidekick”.Google... [...]