Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites.

AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot.

He says, ”

Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage.

Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand the gaps in audience insights prompted by the ongoing depreciation of third-party cookies and mobile identifiers.

In a blog post, Vidhya Srinivasan, vp of measurement, analytics and buying platforms at Google, wrote, “By applying Google’s advanced machine learning models, the new analytics can automatically alert you to significant trends in your data–like products seeing rising demand because of customer needs.”

Additionally, advertisers will also be able to measure how YouTube ads, both in-app and on the web”.

What Marketers Need to Know About the Google Analytics Privacy Reboot

AdWeek
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