Three Steps to Implementing Google Analytics 4 on your Website
Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website.
He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website.
Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags.
We have also included instructions on how to add GA4 via gtag.js, which is just a couple of extra steps.
Step 1: Create a GA4 Property
For most implementations you should be creating two GA4 properties: one for production, and the other for lower environments such as dev, testing, and UAT”.