Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data.Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you.He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working.1. Conduct A Google Analytics Tracking AuditOne of the first steps to take in this process is developing clear documentation of:What are the accounts, properties, and views that... [...]

Watch John Mueller answering the question ‘Does a CMS matter for ranking in Google Search?’. [...]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Google Analytics 4 – Everything You Need To Know’.Loren Baker says, “Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google.You’ll gain insight into what you can expect from GA4, how... [...]

Influencer marketing continues to be one of the most preferred ways to reach a wide audience. By choosing the right influencers, you can make the most from your investment.Social Media Today has published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’.The SMT team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing.So, how do you launch an influencer marketing program? Whether you’re just starting... [...]

Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters on your site or webshop.Data Driven has published ‘Content Grouping in GA4: Beginner’s Guide’ to help marketers understand content grouping in Google Analytics 4.This comprehensive guide covers the following:What is content grouping in Google Analytics 4?Prepare GA4 content grouping with these examplesExample 1: Blog content groupsExample 2: content groups on web shopsLimitations of GA4 content groupingLimitation 1: only 1 GA4 content groupLimitation 2: page... [...]

Marketing Dive has published a new report ‘The Top Influencer Marketing Trends to Watch’.The MD team says, “Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. The strength of the creator economy points to how delivering fresh digital creative remains a priority for marketers, as consumers’ e-commerce and digital media consumption habits calcify.In this Trendline, explore leading trends in the influencer landscape as well as how brands continue to adapt. Highlights include:How YouTube’s... [...]

Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps.The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing Performance Max campaigns.The Google Ads team says, “This new automated campaign should be used together with your existing campaigns. With the help of automation and Smart Bidding, it helps you maximize performance and deliver results against... [...]

MarketingProfs has published a new podcast episode ‘Why Google Analytics 4 Requires Your Immediate Attention’ featuring Katie Robbert.The MarketingProfs team says, “In the latest episode of Marketing Smarts, Robbert digs into exactly how GA4 differs from the previous version of Google Analytics. One reason she recommends setting aside some time to get educated on the switch to GA4 is that so many of the metrics are different. Bounce rate, for example, does not exist in Google Analytics 4; it’s been replaced by engagement rate; and yet, the two are not directly inverse... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’.She says, “That means that you need to seriously address your analytics plan as soon as possible to ensure that as of that date that your new GA4 property is tracking correctly and can provide you with accurate year-over-year data.Here’s how to migrate to Google Analytics 4.Phase 1: Create your GA4 property and launch... [...]

Google has made available the sessions of ‘Google Marketing Live 2022’ on-demand.Various expert sessions are available in the following categories:Think vertical insightsDrive results with automationReimagine the future of marketing with next gen adsBuild resilience with privacy and measurement.Google Marketing Live 2022 On-Demand [...]