The Digital Marketing Institute has made available the replay of its ‘GA4 Essentials’ webinar with Neil Patel brands.Christopher Coomer says, “What is all the fuss about GA4 and how much do marketers need to know about it? How does it differ to earlier versions of Google Analytics?Christopher Coomer of Neil Patel Accel joined us for a webinar and in-depth discussion that covers what you need to know now to get started with GA4.You can also view and download Chris’s GA4 Essentials presentation.The webinar is brought to you in collaboration with Neil Patel Brands –... [...]

Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022.The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces.Join experts from iQuanti and learn... [...]

Digital Marketing Institute contributor Cathal Melinn has published a guide titled ‘A Guide to GA4 vs Universal Analytics’ showing where you can find familiar reports in the new GA4 environment.Cathal Melinn says, “This article acts as a guide to GA4 for marketers who use Universal Analytics and is written to help show where you can find familiar reports in the new GA4 environment. So, when Google shuts down Universal Analytics, you will have the knowledge you need to hit the ground running with Google Analytics 4. You might also like to watch our TeamTalk explaining the key... [...]

Neil Patel has published a new video ‘One Quick Hack to Rank #1 of Google’ sharing a strategy to improve Google search rankings.He says, “Quick hack to rank number one on Google. Have you ever hit up a website and asked them to link to you? They probably ignored you. Random sites won’t link to you, but you need these links to rank higher. And if you can’t get them you’re pretty much going to struggle to rank really high on Google. Links are currency like votes. ”Neil Patel’s Blog [...]

Search Engine Journal has published a new e-book ‘Google Ranking Factors: Fact or Fiction’. This 85-chapter e-book explains Google ranking factors in detail.The SEJ team says, “The Search Engine Journal team has spent more than 200 hours researching and compiling our findings on 88 signals that have been declared, at one point or another in time, to definitively be Google ranking factors.And now you can read our results in Google Ranking Factors: Fact or Fiction.With this investigation into the validity of supposed ranking signals, our team has done its best to avoid guesses... [...]

The term E-A-T stands for expertise, authoritativeness, and trustworthiness. YMYL stands for Your Money or Your Life. YMYL content and sites have a higher potential to affect the finances or well-being of searchers.seoClarity contributor Mark Traphagen has published a video explaining Google E-A-T and YMYL in SEO.He says, “Here’s how E-A-T and YMYL come together.The more YMYL a site or page is, the more weight raters are told to give E-A-T.This has been a long-time concern of Google’s, as exemplified by the Google authorship experiment from 2011 to 2014, where content authors... [...]

Influencer Marketing helps you reach a relevant audience build trust and credibility and broaden your business reach.Sideqik and Social Media Today have published a new e-book ‘The Top 5 Influencer Marketing Questions—Answered’.The Sideqik team says, “Don’t expect the rise of influencer marketing to stop anytime soon. The market has doubled in size since 2019, reaching $13.8 billion in 2021—and 93% of marketers say they now use influencer marketing.So, how do you launch an influencer marketing program? Whether you’re just starting out or you aren’t sure if you’re... [...]

Search Engine Journal contributor Dan Taylor has published ‘A Complete Guide to the Google Penguin Algorithm Update’ featuring the complete history of Google’s Penguin algorithm and how it impacted the practice of SEO.He says, “There have been a number of updates and refreshes to the Penguin algorithm since it was launched in 2012, and possibly a number of other tweaks that have gone down in history as unknown algorithm updates.Google Penguin 1.1: March 26, 2012This wasn’t a change to the algorithm itself, but the first refresh of the data within it.In this instance,... [...]

Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers.This guide covers the following:The keyword challengeGoogle Ads keyword matchingHow we understand language and intentHow Google Ads keyword matching worksReaching the right customers with your keywordsHow to find more queries that performSetting the optimal bid for each userWhy it’s critical to use Smart Bidding with broad matchHow broad match helps Smart Bidding perform betterComparing the costs of exact match and broad matchCreating... [...]

Relationship building is an essential process to grow your business. Especially when you are able to stay on great terms with your customers and influencers, the chances go up.Copyblogger’s Sonia Simone has published an article on the secret to relationship building with influencers.She says, “When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets.You have a website, hopefully on your own domain. You probably have some social media accounts. A list for email marketing is invaluable. You might have a... [...]