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Sunday, October 6, 2024

Building A Personal Brand & Influencer Marketing Trends [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. The HubSpot team says, “Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business... [...]

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends [Podcast]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

The Top Influencer Marketing Trends to Watch [Report]

Marketing Dive has published a new report ‘The Top Influencer Marketing Trends to Watch’. The MD team says, “Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. The strength of the creator economy points to how delivering fresh digital creative remains a priority for marketers, as consumers’ e-commerce and digital media consumption habits calcify. In this Trendline, explore leading trends in the influencer landscape as well as how brands continue to adapt. Highlights include: How YouTube’s... [...]

Influencer Marketing Trends to Watch

Social Media Examiner founder Michael Stelzner has published an article highlighting major influencer marketing trends and how marketers can make the most from it. He says, “Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers. In this analysis, you’ll discover the latest trends focused on influencers. Influencer Marketing Growth Projections According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone. A... [...]


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