Achieve your goals across Google’s ad channels with Performance Max [Guide]
Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps.
The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing Performance Max campaigns.
The Google Ads team says, “This new automated campaign should be used together with your existing campaigns. With the help of automation and Smart Bidding, it helps you maximize performance and deliver results against the goals that matter most to you across Google’s full range of channels, inventory, and formats.
1. Pick the conversion goals that matter to your business and set values for your conversions
- Select your main objective and conversion goals.
Why: Get the most out of your campaign by adding all the goals you want to optimize performance towards.”
Achieve your goals across Google’s ad channels with Performance Max
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