Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.

Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’.

She says, “That means that you need to seriously address your analytics plan as soon as possible to ensure that as of that date that your new GA4 property is tracking correctly and can provide you with accurate year-over-year data.

Here’s how to migrate to Google Analytics 4.

Phase 1: Create your GA4 property and launch it

Of utmost importance is creating your new GA4 properties and launching them immediately.

Properties won’t be importing historical data from UA, which means that your GA4 property will only start tracking traffic data from the moment you create it and forward.

So the sooner you create it, the sooner you’ll have data populating in the GA4 property.

Timeline: Ideally, this should be done before July 1, 2022. But if you miss this date goal, just create your GA4 property (or properties) as soon as possible.”

How to migrate to Google Analytics 4

Search Engine Journal

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