The Google May 2022 Core Update was announced on May 25, 2022.The core updates are changes Google makes to improve Search overall and keep pace with the changing nature of the web.Semrush contributor Mordy Oberstein has published an article highlighting the initial impact of the May 2022 Core Update.He says, “One day after Google officially announced the May 2022 Core Update, the Semrush Sensor caught significantly high levels of rank fluctuations.However, the initial burst of extremely high rank volatility lasted only one day. This is similar to volatility patterns exhibited both... [...]

Google Analytics powers up your understanding of how your websites are performing. In-depth understanding of GA4 can help you further improve your site performance.Koozai has published a new video ‘How To Modify Charts In GA4’ highlighting how you can modify charts in Google Analytics 4.Click here to watch the video tutorial.Koozai [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC.He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference is that user engagement statistics can span more than one session.A session engagement includes data for each session. GA4 is all about engagement.The biggest difference you will notice in GA4 is that the bounce rate is gone. It has been replaced... [...]

User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers.Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor?She says, “What is user-generated content?UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]

Third-Party Cookies are becoming a controversial way for marketers to track their customers.HubSpot has published a new video ‘Google Third-Party Cookie Removal: What Marketers Should Do NOW’.The HubSpot team says, “In this video, we dive into Chrome’s upcoming third-party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!”HubSpot [...]

Google has the largest search engine market share with more than 85% of global traffic. With the right keyword selection and content, you can make the most of your SEO efforts.Search Engine Journal contributor Kristen M. Vaughn has shared 12 strategies to improve your Google keyword rankings.She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic.1. Measure Your RankingsThe first (and probably the most obvious) place to start is measuring your rankings.Without a solid understanding of your baseline... [...]

Google Marketing Live 2022 was held on Tuesday, May 24.Search Engine Journal contributor Matt G. Southern has published an article highlighting 16 announcements from Google Marketing Live 2022.He says, “Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.Here’s everything you need to know to get caught up with today’s announcements.Video Ads UpdatesMore Ads In YouTube ShortsVideo action campaigns and App campaigns are now rolling out on YouTube Shorts worldwide.Later this year, product feeds will... [...]

Google is hosting the ‘Google Marketing Live’ on Tuesday, May 24, 2022.The following is the speaker lineup for the event.This event will feature the following sessions:Google Marketing Live KeynoteAutomation—an agile approachChart your next destination for ads growthPropel your privacy strategy with the latest insightsStay ahead of the curve with Search and Automationand more.Google Marketing Live [...]

By installing Google Analytics on your site, you can track how well you are bringing potential clients to the site and your success in converting users into clients.Forbes contributor Peter Boyd has published an article on using Google Analytics to track your SEO efforts.He says, “It is important to keep track of analytic data from your website on a regular basis. Many of the law firms I’ve worked with chart their progress monthly in areas such as the number of newsletter sign-ups, bounce rate (i.e., how quickly a user left the site) and most-viewed blog posts. The precise metrics... [...]

Search Engine Land contributor Krista Seiden has published an article on generating a Google Analytics 4 landing page report in 10 easy steps.She says, “Want to make your own landing page report in Google Analytics 4, but not sure how? Then this article is for you.Read on to learn how you can make your own landing page report in GA4 in a few simple steps.Step 1: Start from a similar template. In this case, the Pages and Screens report in GA4. Then click Customize Report in the upper right corner.Step 2: Click in to edit the included dimensions and Click “Add dimension”. Scroll... [...]