Marketing Dive has published a new report ‘The Top Influencer Marketing Trends to Watch’.

The MD team says, “Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. The strength of the creator economy points to how delivering fresh digital creative remains a priority for marketers, as consumers’ e-commerce and digital media consumption habits calcify.

In this Trendline, explore leading trends in the influencer landscape as well as how brands continue to adapt. Highlights include:

  • How YouTube’s brewing TikTok rivalry could impact mobile video strategies
  • How Express drove revenue gains, 20% traffic bump with digital experiences
  • Pepsi scouts next pop star in new show spanning TikTok, TV”

The Top Influencer Marketing Trends to Watch

Marketing Dive

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