Google has made available the sessions of ‘Google Marketing Live 2022’ on-demand.Various expert sessions are available in the following categories:Think vertical insightsDrive results with automationReimagine the future of marketing with next gen adsBuild resilience with privacy and measurement.Google Marketing Live 2022 On-Demand [...]

Influencer marketing is about product placement or endorsement on social media networks through an influencer.Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’.Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular basis.In this blog, we’ll explore these topics to help your influencer marketing strategy succeed:Current Influencer Marketing StatisticsTypes of InfluencersDo’s and Dont’s of Influencer MarketingTypes of Influencer CollaborationsHow to... [...]

Google Autocomplete allows the searchers to complete their query by suggesting possible extensions of what they are currently typing in the Google search.MOZ contributor Ann Smarty has published an in-depth article on Google Autocomplete.She says, “Keyword research is exactly how SEOs have been using Google Suggest for ages — with much success.Google Autocomplete is perfect for discovering more specific and relevant phrases that searchers are using to solve problems or answer questions, as it extends your search query as you type it. If your query is searched a lot, Google will continue... [...]

Neil Patel has published a new video ‘5 Free Tools that Will Help You Rank #1 on Google’ featuring some useful tools to help you improve Google rankings.He says, “Five free tools that’ll help you rank number one on Google. When I started out in the SEO industry, everything was manual. But luckily for you, you don’t have to go through the same pain as me. There are five tools that’ll help you rank number one.”Neil Patel’s Blog [...]

Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’.With the evolution of the influencer marketing industry continuing at a rapid rate,  calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward.What is the ROI on Influencer Marketing?Influencer Intelligence [...]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites.The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube.Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]

Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run.He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries.Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]

Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar.Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates.On April 6, I moderated a sponsored webinar presented by Justin Meredith, Digital Marketing Evangelist at Birdeye, and Steve Wiideman, CEO & Sr. Search Strategist at the Wiideman Consulting Group.They dove into the latest search algorithm... [...]

Topics is Google’s proposed privacy-friendly replacement for third-party cookies. It’s a browser-based system that assigns a user a set of interests according to the websites they have visited.Merkle contributor Grant Nych has published an article explaining what Google Topics means for Dynamic Creative Optimization (DCO).He says, “With Google Topics, DCO remains just as powerful a tool as before. The goal of DCO is to combine media and creative in a way that maximizes performance and scale to reduce production costs and timelines, and Topics enables marketers to continue... [...]

HubSpot has published ‘The Ultimate Guide to Influencer Marketing’ to enable marketers to get started with influencer marketing.Download this guide to learn the following:Email templates for influencer outreach (included!)Why and how influencer marketing moves the needleMeasuring success from influencer campaigns (template included!)The do’s and don’ts of working with influencersThe ins and outs of paying influencers, and what standard rates areSetting up a successful affiliate marketing program.The Ultimate Guide to Influencer MarketingHubSpot [...]