The latest ‘Econsultancy’ blog post is titled “The new rules of online video advertising”.Ben Davis says, “TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets.In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly.Recent developments in online video advertising include richer formats, such as interactive ecommerce catalogues, games, dynamic location-based ads, social integration.With change occurring in the market, it feels like a good time to re-assess... [...]
Archive for the 'Video Marketing' Category
Mark Dulisse has built a data analysis tool for video marketers, to tell them which of their videos are performing, and how well.Video Analytics Pro makes use of the new Google Universal Analytics to pull data from all of your videos.If your videos are going to make you money you need to answer questions like these: • Where are your viewers clicking Pause and never finishing your video? • Are your viewers pausing and fast forwarding an entire section? • What percent of the people who land on your page actually clicking the Play button? • What is the heatmap showing me... [...]
MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”.MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%.Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great.... [...]
A while back, Tom Reed concluded that most of the inexpensive background templates for Powerpoint videos could be improved upon. He believed that marketers needed something better in order to be taken seriously. That’s when he started working on Powerpoint Templates for Videos.You could certainly get good video templates if you paid a professional designer to create something custom. But that service was way out of the reach of the average marketer.With this new set of 27 templates specifically created for use in Powerpoint videos, you can avoid expensive software and pricey freelance... [...]
MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”.MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.”Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]
YouTube Bully has been around since 2011. The latest version is v. 2, which Stuart Stirling has just put on sale.There’s a marketing principle that goes back over 100 years: A demonstration is a powerful tool in getting people to buy.That’s why direct selling has always been filled with demonstrations, from automobile spark enhancers to Bibles to vegetable choppers to potato slicers. Every physical product sells better if the potential buyer can see the product in action.Now, YouTube has made it possible for any marketer to provide a demonstration to people all around the world.... [...]
YouTube videos can be an effective selling tool, but only if they are seen. One of the key factors in building your viewership is getting your videos ranked highly by YouTube.How do you increase your rank? Research what people are interested in, and make your videos to respond to that interest. How do you find out what they are interested in?That’s what James Sides created Tube Assassin for.With this new software, you can choose a niche and discover all the critical information about what YouTube viewers are looking for in that niche. It shows you the keywords, descriptions, tags, backlinks,... [...]
Stephen Gilbert and Devin Zander have worked at optimizing the results they get with YouTube videos. They have found remarkable ways to improve the rank of any video they make.They have put their recipe for high-ranking, profitable videos into Super Simple Videos.Gilbert reports that the techniques in this training:• Have been working for him for years• Work every time• Work quickly• Rank videos for major buying keywords• Work durably; once you’re on page 1, you stay there• Work for any niche• Are evergreen; they are likely to continue to work for years to come.The... [...]
The Online Marketing Champ, Brad Scott, has two popular (and profitable) YouTube channels, BradScottPhotography and BradScottFitness. He has built them up into higly viewed channels, over 15 million views between them.He has found that he can reap long-term residual income from his videos, and when he posts a new video, he can get a quick inflow of cash, too.He is sharing what he has learned in Video Profits Pro Video Traffic System. Through his videos he overcame two problems every marketer faces:1. Getting people to view his offers2. Getting people to trust him when they viewed his offers.Compared... [...]
Whatever you are selling, YouTube can be your best sales tool. It can give demonstrations, show testimonials, and give instructions for users.And it’s all free. You just need to make and upload videos to it to take advantage of all it can do for you. Oh, by the way, you need people to watch them.That’s the big issue. With millions of videos on YouTube, all competing for people’s time and attention, how do you get yours noticed?Today, James Sides has put his famous Tube Assassin on sale to help you get your videos to the top of the search engine results.For your videos to become... [...]