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Friday, June 5, 2020

Archive for the 'A/B Testing' Category

Guide to A/B Testing Your Website

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time ton find out which page drives more conversions. Search Engine Journal contributor Brian Harnish has published a comprehensive article on performing A/B testing on your website. Harnish says, “Most sites do not require A/B testing, especially smaller sites with smaller audiences. You already know what’s the accepted best practice in your industry, and A/B testing will reveal tweaks you can make along these lines. Large Site vs. Smaller Sites If you have a larger... [...]

Four Steps to Running A/B Tests on Low-Traffic Sites

A/B testing helps you to compare two versions of a web page, email, or other marketing asset with just one varying element. It enables you to identify better performing web assets. It is difficult to perform A/B testing for low traffic websites. To help you tackle an issue, Portent contributor Tim Mehta has shared a four-step process that can be used to perform A/B tests on low-traffic sites. Mehta says, “In this article, we discuss different tactics on how you can run A/B tests on your site and reach statistical significance without waiting for hundreds of days. We’ll... [...]

Avoid These Misconceptions to Improve Mobile A/B Testing

Mobile A/B testing allows you to test different experiences within mobile apps. In this process, app users are randomly bucketed into different segments, and each is shown a different experience. PPC Hero contributor Lina Danilchik has shared seven misconceptions about the mobile A/B testing procedure. Danilchik says, “I will cover the biggest mistakes and misleading conclusions in mobile app A/B testing, knowledge of which will help you achieve success.  1.  Finishing an experiment before you get the right amount of traffic This is... [...]

AWeber’s Guide to Email A/B Testing

Email A/B testing helps you to determine what works with your audience and what sparks their interest. By performing it you can improve your email campaign performance. AWeber’s Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two or three identical versions of the same email, but change one variable like the subject line, the lead image, or the CTA button. You can test variables as distinct or as nuanced as you see fit. For example: You might test the color of a CTA button versus testing the subject... [...]

Guide to Using Google Optimize for A/B Testing

You can find out the ways to improving conversion rate by running A/B tests. The Google Optimize platform allows you to test variants of web pages and see how they perform against an objective that you specify. Go Fish Digital’s Ally Mickler has shared a short guide to using Google Optimize for setting up effective A/B testing campaigns. Mickler says, “Before you can start running A/B tests, you’ll need to successfully set up a test. At Go Fish Digital, we use Google Optimize as our testing tool and we’ve created an easy step-by-step guide for getting your first A/B... [...]

Distilled Releases ‘SEO A/B Testing Whitepaper’

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing? How does SEO A/B testing help? What exactly is SEO A/B testing? A year of lessons from running SEO A/B tests Case studies How SEO testing can help avoid marginal losses”. Introducing the SEO A/B Testing Whitepaper Distilled  [...]

Improve your A/B testing efforts with these tips

As we know it well, A/B testing or split testing helps brands compare two versions of a webpage or app against each other to determine which one performs better. It helps brands to enhance their revenue and achieve in-depth insights about the customers. Econsultancy columnist Trevor Hinkle has shared five tips to continue improving your A/B testing. Hinkle says, “Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, consultant fees, and development costs add up quickly, so it’s... [...]

15-Step guide to perform A/B Testing

15-Step guide to perform A/B Testing A/B Testing helps you discover how one version of a piece of marketing content performs alongside another. It is a way to strengthen your marketing efforts. HubSpot columnist Lindsay Kolowich has shared a 15-step process to perform A/B Testing. Kolowich says, “To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, you’ll show these two versions to two similarly sized audiences, and analyze which one performed better. For example, let’s say you want to see if moving... [...]

A/B testing: five things to know about

A/B testing is a method of comparing two versions of a webpage against each other to find out which one performs better. This process employs statistical analysis to determine which variation in different pages performs better for a given conversion goal. Econsultancy columnist Frederic Kalinke has shared five things marketers should know about the A/B testing  process. Kalinke says, “A/B testing can be a rabbit hole from which some never re-emerge (we call these people statisticians, or even, if things get really bad, data scientists). This article provides some pointers to help you... [...]

‘Should You A-B Test Email Marketing Campaigns?’ – Small Business Trends

Melinda Emerson says, “If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to take action. You also want to examine the language you are using to build rapport and make a connection. A/B testing is one way you can determine exactly what your email subscribers want rather than guessing. Here’s how to use it. First, What is A-B Testing? It may... [...]