MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”.

MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%.

Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great. This campaign earned Eventful an E-commerce Best in Show award in MarketingSherpa Email Awards 2014, presented by ExactTarget.

The results of this campaign led to a 44% increase in open rate as well as a 12% lift in site visits for Eventful“.

Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%

MarketingSherpa


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