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Monday, April 6, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Facebook Video Ads ’ Category

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‘Facebook opens mid-roll ads to more Live broadcasters, starts non-live test’ – Marketing Land

Tim Peterson says, “Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control over or insight into which videos include their ads. On Thursday, Facebook extended the ability for certain Pages and Profiles to insert mid-roll video ads within their Facebook Live broadcasts, and […]

‘Facebook is giving longer videos a bump in your News Feed’ – Mashable

Kerry Flynn says, “Remember the days when we talked about how Facebook and Snapchat are competing for these things called views? Yes, we cared about the overall number of three-seconds versus one-millisecond of time people spent on the apps. Forget about those meager numbers. Facebook wants your eyes to be glued for much longer than […]

‘Should marketers be more concerned about Facebook’s video metrics faux pas?’ – Econsultancy

Patricio Robles says, “Facebook made headlines last week when The Wall Street Journal reported that it had “vastly overestimated average viewing time for video ads on its platform for two years.” It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world. By some estimates, Facebook and its […]

‘Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads’ – Marketing Land

Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months. For comparison, Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers […]

‘Facebook acknowledges discrepancy that had overstated a video view metric’ – Marketing Land

Greg Finn says, “If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global […]

‘Facebook brings its brand-friendly video ads to its ad network’ – Marketing Land

Tim Peterson says, “If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week after Facebook brought its retargeting ads to Instagram, it’s bringing its brand-tailored video ads to its ad network of third-party sites and apps, Audience Network. […]

‘Best-Practices for Facebook Video Ads’ – MarketingProfs

Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown […]

‘Facebook Video Marketing Success: Tips for Promotion and Sharing’ – MarketingProfs

Shirley Pattison says, “Video is a remarkably engaging medium. It enables you to share your stories visually and dynamically, and when you couple such a creative outlet with social platforms, you create opportunities to reach dramatically more potential customers than when using other media. Why Video Advertising on Facebook? It isn’t difficult to understand why […]

‘Facebook video metrics add richer day-by-day data’ – Marketing Land

Tamar Weinberg says, “Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration and organic vs. paid […]