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Tuesday, October 27, 2020

Archive for the 'Facebook Video Ads' Category

ViralVideoFX – Special discount, grab it now #ad

The price of Viral Video FX just went up last night but if you missed the early bird pricing and still want to get in, we have arranged a discount for you. Note: This discount coupon (the code is 10off) is valid until midnight so you need to act now. Here’s the run-down on Viral Video FX: It is Windows desktop software that creates videos by mashing together trending video clips from Facebook & YouTube link. It then edits them and publishes them natively on your Facebook FanPage. When Viral Video FX processes videos, it: ■ Adds watermark, emotion, add text, background color to the header... [...]

‘Facebook opens mid-roll ads to more Live broadcasters, starts non-live test’ – Marketing Land

Tim Peterson says, “Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control over or insight into which videos include their ads. On Thursday, Facebook extended the ability for certain Pages and Profiles to insert mid-roll video ads within their Facebook Live broadcasts, and at the same time, the company officially announced that it has started testing these mid-roll ads, which it calls “ad breaks,” within non-live videos, as was reported last month. Facebook also expanded in-stream video ads to all eligible... [...]

‘Facebook is giving longer videos a bump in your News Feed’ – Mashable

Kerry Flynn says, “Remember the days when we talked about how Facebook and Snapchat are competing for these things called views? Yes, we cared about the overall number of three-seconds versus one-millisecond of time people spent on the apps. Forget about those meager numbers. Facebook wants your eyes to be glued for much longer than three seconds. Why? Television has more dollars. On Thursday, Facebook announced longer videos watched through will be given a higher priority in the ranking of the News Feed. Hidden within a jargon-filled, 411-word News Feed FYI (a blog dedicated to publishers... [...]

‘Should marketers be more concerned about Facebook’s video metrics faux pas?’ – Econsultancy

Patricio Robles says, “Facebook made headlines last week when The Wall Street Journal reported that it had “vastly overestimated average viewing time for video ads on its platform for two years.” It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world. By some estimates, Facebook and its arch rival Google now account for upwards of 80% of every dollar spent on digital ads. According to Fischer, this issue has been addressed, and he was clear to reassure marketers that “this miscalculation has not and will not going... [...]

‘Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads’ – Marketing Land

Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months. For comparison, Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 2015 (Facebook’s real main rival, Google, no longer says how many advertisers it has). And Facebook-owned Instagram announced last week that more than 500,000 brands buy its ads each... [...]

‘Facebook acknowledges discrepancy that had overstated a video view metric’ – Marketing Land

Greg Finn says, “If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at Facebook. In a lengthy Facebook post, Mr. Fischer chalked the error up to do an invalid equation that generated the metric. The metric should have been calculated by diving the total time spent watching a video... [...]

‘Facebook brings its brand-friendly video ads to its ad network’ – Marketing Land

Tim Peterson says, “If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week after Facebook brought its retargeting ads to Instagram, it’s bringing its brand-tailored video ads to its ad network of third-party sites and apps, Audience Network. And it’s bringing that ad network to the desktop web for the first time. Facebook’s Audience Network already ran video ads across publishers’ properties, but those ads introduced last year were aimed at direct-response advertisers. They were less about getting people... [...]

‘Best-Practices for Facebook Video Ads’ – MarketingProfs

Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the Facebook News Feed on mobile and were asked to evaluate the pieces based on four dimensions: first impressions, branding, messaging, and video features. Below, key findings and recommendations from the report. Capture Attention Quickly and Without Sound Only... [...]

‘Facebook Video Marketing Success: Tips for Promotion and Sharing’ – MarketingProfs

Shirley Pattison says, “Video is a remarkably engaging medium. It enables you to share your stories visually and dynamically, and when you couple such a creative outlet with social platforms, you create opportunities to reach dramatically more potential customers than when using other media. Why Video Advertising on Facebook? It isn’t difficult to understand why Facebook has been placing so much emphasis on video as a preferred medium. Considering its 1.04 billion daily active users logging into Facebook and over 76% of those users discovering video content through their News Feeds,... [...]

‘Facebook video metrics add richer day-by-day data’ – Marketing Land

Tamar Weinberg says, “Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration and organic vs. paid views. Today, even more detail is being added to video metrics, including day-by-day performance. Minutes viewed Facebook will now provide data that empowers publishers to learn the number of time spent on a video on a particular... [...]