Facebook continues to attract maximum social media users today. By creating an effective marketing strategy centered around the Facebook, you can boost your online sales. SEMrush is hosting a webinar ‘Top 7 Facebook Marketing Strategies & Advertisement Hacks of All Time’ on Thursday, August 6, 2020. The SEMrush team says, “Are you feeling the heat of Facebook organic algos dropping engagement 50% in one year? Did you notice as the cost of Facebook Ads skyrocketed +100% in just a year? Yet the ROI of Facebook marketing and advertising is not lost when leveraging proven, clever hacks... [...]

Social media platforms play a major role in enhancing your marketing and achieving better results. By understanding the nuances of social media, you can reach more people and promote your products and services. HubSpot‘s Corey Wainwright has shared 19 social media marketing myths that you should ignore in 2020. Wainwright says, “To help you separate fact from fiction, I put my Mythbusters hat on and drudged up some of the most common social media myths out there. Let’s dive into some social media myths we’ve all probably heard around the water cooler. Then, I’ll... [...]

Having more than 600 million monthly active users Instagram sees sharing of more than 95 million photos and videos on its network. With right photos you can bring a great impact in your marketing over Instagram. HubSpot columnist Sophia Bernazzani has published a guide to editing Instagram photos using Instagram filters and other features. Bernazzani says, “Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and a free app? Whether I’m looking at mouth-watering photos posted by food brands or adorable... [...]

With Facebook reaching 2 billion monthly visitors, it has become a lucrative option for the advertisers globally. Rightly created Facebook ads can help marketers achieve better advertising revenues. Entrepreneur writer Jennifer Spencer has shared three things that can help marketers build effective Facebook ads. On providing real content in the ads, Spencer says, “Your brand pages and accounts need to understand what your audience enjoys. For Pirtle, it was a plethora of motivational, helpful and funny pictures or memes to get his audience engaging with his brand on a continual basis.... [...]

According to recent reports, Instagram is becoming a vital marketing tools for the Internet marketers. More and more influencers are using this network and planning to utilize even more in near future. Entrepreneur recently published a Guide to Instagram Analytics sharing useful insights and ways to use various analytical tools. HubSpot’s  Amanda Zantal-Wiener has published a list of 15 hacks and features that can help improve your marketing efforts. Amanda says, “Instagram has become the favorite social network of many — and not just for teens or Millennials. In fact, according... [...]

Adam Toren says, “The days of questioning whether Facebook, Snapchat, Instagram, Twitter, and other social media platforms are legitimate marketing tools are way behind us. Those “in the know” are using social media to share their ideas, businesses, and day-to-day lives. Some of them are making millions from posting pictures online and uploading vlogs to YouTube, and others are using social media as a major strategy to scaling venture-backed startups. The following social media influencers are all contributors to a new book called 3 Billion Under 30, brought together by 21-year-old Jared... [...]

Zak Stambor says, “Pinterest today rolls out three products, including ’Shop the Look’, which lets a consumer tap a blue circle on a product pin to get recommendations for similar items she can buy on Pinterest or from a brand. Pinterest Inc. wants to bridge the gap from inspiring consumers’ future purchases to driving them to make a purchase by rethinking the way consumers search for products on the web. The social network today rolled out “Shop the Look,” a tool that enables Pinterest users to identify, shop and buy products within fashion and home pins, as well as two other visual... [...]

Rich Kahn says, “The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales. But what about after the holidays? Budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all. Don’t let your marketing efforts go stale in the post-holiday shopping season. Your consumers are tired, but they’re still keeping an eye out for the next appealing product or service. Here’s what you can do to keep your business’s holiday success going. Keep... [...]

Jonathan Long says, “Instagram is hands-down one of the most popular social media networks. There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals. A friend of mine, Jessica Sorkin, better known as @thehandyj on Instagram, has built a very engaged following of more than 277,000 in a very short period of time. Warning: some of her content is NSFW. She received her masters in marriage and family therapy, but discovered the best therapy was laughter and found she could bring lots of laughter to a large amount... [...]

Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months. For comparison, Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 2015 (Facebook’s real main rival, Google, no longer says how many advertisers it has). And Facebook-owned Instagram announced last week that more than 500,000 brands buy its ads each... [...]