By publishing content on social media you can engage your target audience and achieve desired outcome. But to catch their attention, it is important to know the right time to publish you content.To help you with this, Sprout Social contributor Elizabeth Arens has published a detailed article highlighting the right time to post on social media sites including Facebook, Instagram, Twitter and LinkedIn.Arens says, “If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms increasingly... [...]

Instagram engagement rate represents the sum of the likes and comments that you receive per post, divided by the number of followers. According to Icon Square, the average Instagram engagement rate is 4.7%.Jeff Bullas has shared five Instagram marketing tips to improve your engagement rate.Bullas says, “In this blog, discover 5 top Instagram marketing tips to boost your strategy; you’ll find out:When and how to post on InstagramWhat to post for maximum engagementHow to leverage videos on InstagramHow to keep improving and optimizing your strategyWhen and how to post... [...]

Audience engagement is the key to achieving social media marketing success. By attracting your audience attention, you can present the offers that can help you to convert more prospects into customers.Social Media Examiner’s Jenn Herman has shared four ways to improve audience engagement on Instagram.Herman says, “Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts?In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram.#1: Instagram Feed Post Format HacksWhat type of... [...]

TikTok’s live video feature enables you to connect with your audience in real-time to promote your products and services.To help you effectively use TikTok Live Video, the Social Media Examiner team has published a video titled ‘TikTok Live Video: A Walkthrough for Marketers’.The SME team says, “Want to interact with your TikTok audience live, in real-time?TikTok marketing expert Rachel Pedersen reveals how to unlock the TikTok Live feature and shares a step by step walkthrough for going Live on TikTok.You’ll discover strategic business uses for going Live on TikTok,... [...]

Today social media platforms serve as a launchpad for your products and services. With a strong social strategy you can directly reach your target audience and grow your sales.Sprout Social contributor Brent Barnhart has shared a 6-step social media product launch plan in his latest article.Barnhart says, “Listen: we totally understand that launches are stressful by nature.Because you put energy and effort into your products, right? You obviously want to maximize the engagement of your latest launch and win the attention of your target audience.Doing so doesn’t have to be complicated.... [...]

An effective social media marketing strategy enables you to reach your target audience and promote your products and services. To do this, you need to craft each post with a unique goal of persuading your prospects.Sprout Social contributor Brent Barnhart has published a new article to help you find your most successful social media posts.Barnhart says, “Before we dive into specific platforms, we should note that defining “success” isn’t one-size-fits-all.As noted in our guide to social media trends, marketers rely on a variety of engagement metrics to figure out which posts... [...]

With the help of Instagram Stories platform, you can enhance your social media reach and grow online sales. Having more than 500 million users, this platform could be immensely useful in your online marketing.Social Media Examiner has published a new video ‘How to Use Instagram Stories to Promote Your Products: 5 Power Tips’ to help you promote your products using Instagram Stories.The SME team says, “Looking for actionable tips to promote your products and services with Instagram Stories?Instagram marketing expert Alex Beadon shares five creative ways to create intrigue and... [...]

Both Facebook and Instagram have made available different business tools that can help you to make more sales online. Facebook has recently announced a new product called Facebook Shops “to help small businesses adapt and make it easier for people to discover and shop for things they love”.Social Media Examiner’s Grace Duffy has published a new podcast episode ‘Facebook Shops and Shops on Instagram: New Business Tools for Marketers’ to help you understand the Shops features of Facebook and Instagram.Duffy says, “Welcome to this week’s edition of the Social Media... [...]

Sammy Belose has published ‘Social Media Marketing: Ultimate Guide In 2020’ to help you improve your social media marketing performance in 2020.This guide provide an in-depth overview of social media marketing, social media marketing trends for 2020 and more.Belose says, “This is the ultimate guide to Social Media Marketing in 2020. Let me be clear about something:This is NOT your average “Social Media Marketing in 2020” predictions post. Yes, I’ll cover the most important Social Media Marketing Tips & trends in 2020.But you’re also going to see new strategies... [...]

Social media platforms play a major role in enhancing your marketing and achieving better results. By understanding the nuances of social media, you can reach more people and promote your products and services.HubSpot‘s Corey Wainwright has shared 19 social media marketing myths that you should ignore in 2020.Wainwright says, “To help you separate fact from fiction, I put my Mythbusters hat on and drudged up some of the most common social media myths out there.Let’s dive into some social media myths we’ve all probably heard around the water cooler. Then, I’ll... [...]