‘Facebook testing ads in Messenger because it’s running out of space everywhere else’ – Mashable
Patrick Kulp says, “Facebook can only pop so many advertisements into your News Feed before it drives you crazy.
But it needs to keep selling more and more of them to keep up its juggernaut growth. And the company is worried that it could run out of ad space in its News Feed this year.
That’s probably why Facebook is now turning to some untapped real estate: its Messenger platform.
The company announced Wednesday that it’s testing new ads in Messenger that look a lot like ones you might see in your News Feed.
The ads are carousel-style, meaning that users can swipe sideways through posts from several different brands within the same frame. Mercifully, they don’t appear in your actual conversations (at least not yet), but rather on the platform home screen below your most recent messages and “favorite” friend column”.
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