‘Facebook’s ad policies revised to encourage inclusion and diversity’ – Marketing Land
Tamar Weinberg says, “Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or credit-related ads. Today, the company is putting its ad discrimination policy into practice with policy updates, tools and further education.
Facebook is strengthening its stance with clearly defined prohibitions against ads with discrimination on the basis of race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability or medical/genetic condition.
Facebook has also updated its policy with a section about discriminatory practices. Advertisers are prohibited from wrongfully targeting or excluding audiences in their ads. This section expands to groups of individuals who are connected to the ACLU, Department of Justice — Civil Rights Division, Leadership Conferences on Civil and Human Rights, the Civil Financial Protection Bureau, the US Department of Housing and Urban Development and the US Equal Employment Opportunity Commission”.
Comments are closed.