‘Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads’ – Marketing Land
Tim Peterson says, “Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well, now that number is four million. That’s one million advertisers added in less than seven months.
For comparison, Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 2015 (Facebook’s real main rival, Google, no longer says how many advertisers it has). And Facebook-owned Instagram announced last week that more than 500,000 brands buy its ads each month, up from 200,000-plus in February 2016.
In addition to Facebook’s advertiser base growing, the role of mobile for those advertisers is growing as well — but in a different way than you might expect. You already know that more than four-fifths of Facebook’s advertising revenue is from ads shown on smartphones and tablets, but did you know that 40 percent of Facebook’s active advertisers have created an ad using a smartphone or tablet? It’s true.
What might also surprise you, also in a different way, is how many of Facebook’s active advertisers are buying its video ads: more than 20 percent. That might surprise you, given how much attention Facebook and people outside of Facebook have put towards its video ads business, particularly since it rolled out autoplay video ads and in light of the recent hysteria over some erroneous video ad measurements“.
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