Ginny Marvin says, “Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on their smartphones. Now, Facebook is making the format available on desktop, as well.The company has also launched two new features designed to give users more information about a business before asking them to submit their information. The carousel ad format lets advertisers show up to five images and headlines in an ad.Similarly, the new context card shows as an intermediary page after the ad to tell users more... [...]

Luther Landro is selling a marketing course that he describes as a “Copy & Paste Formula That Banks Over $2,500 Every Week From Facebook Without Spending A Penny On Ads.”That’s a big claim for this training ( he calls it his 100k Facebook Formula), but he backs it up with screen shots from Clickbank and Amazon earnings.Landro freely credits Katrina Mayors with discovering this selling process. He is just helping her make it available to other small marketers.The essence of Mayors’s selling process is to place interesting content into her Facebook fan pages, content... [...]

Ginny Marvin says, “Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report.The social network confirmed to AdExchanger that the test, which apparently started about a month ago, is running and acknowledged that Diply is among the small set of publishers participating. The move to the mobile web is another sign of Facebook’s encroachment into a space dominated by Google’s AdSense publisher network.Facebook Audience Network (FAN) launched in 2014 as an in-app advertising network for mobile app publishers... [...]

Tim Allen says, “We know Facebook has a huge amount of data on people. For the last 18 months, they’ve been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep people in mind rather users & sessions.What is a persona and why should we build... [...]

Kim Walsh-Phillips says, “There are only a few things $5 will buy these days: a cup of coffee at my favorite overpriced coffeehouse, a bonus tip to reward an Uber driver’s smile. Maybe a foot-long sub at a somewhat image-troubled sandwich shop.Dare I say that an acquisition even better than the one for my slow-roasted addiction (with a little pump of pumpkin) is a sale? As in, a sale that puts money in my pocket from a $5 investment.Yes, believe it: By following the formula for sales success I lay out below, you can drive qualified leads and sales directly to your business,... [...]

Wes McDowel says, “Facebook has been increasing its video content features in an effort to compete with rival YouTube. And that includes Facebook video advertising. As a next logical step in Facebook’s video march, the company has now launched a new option for advertisers to bid for 10-second video views on a cost-per-view basis.The cost-per-view (CPV) bidding is designed for advertisers “who value price certainty for video views or value video views as their primary performance metric,” and is now available globally.Facebook still recommends advertisers use its brand buying capabilities,... [...]

Ryan Stewart says, “In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group.What are the benefits of building a Facebook Group?Before I tell you how to build one, I quickly need to talk about why you should build one.Facebook might not be “cool,” but it’s crazy effectiveAll the kids left Facebook years ago for Instagram (now Snapchat) and a number of businesses gave up on Facebook marketing efforts when “organic reach” plummeted.Despite this, there are still hundreds of millions of users still on Facebook.In... [...]

Patricio Robles says, “Last week, Facebook revealed it is now home to 50m active business Pages. So it’s no surprise that the world’s largest social network is working to make itself more business-friendly.In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases.One of the use cases Facebook is most focused on is customer service. While there’s still skepticism... [...]

Entrepreneur team says, “Facebook Inc. has quietly debuted a feature that helps users find local businesses based on customer reviews, bringing it in direct competition with similar services from Yelp Inc. and Angie’s List Inc.The service has been operational on the social-networking site since last month, is available globally and can be accessed even without a Facebook account.“We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in,” Facebook spokesman Mike Manning said.Facebook allows businesses... [...]

Marisa Sanfilippo says, “Remember when Facebook used to require the use of an app to run a contest?If you’re shaking your head yes, then you’ve been using Facebook for Business for more than a year now.If you have a puzzled looking on your face, let me tell you, that ‘struggle was real.’While Facebook may have changed the way it allows users to administer contests or promotions, it did not create a free for all.Whether your motivation for running a contest is to build brand awareness, drive engagement, generate leads or something else, following Facebook’s guidelines is in your... [...]