Wes McDowel says, “Facebook has been increasing its video content features in an effort to compete with rival YouTube. And that includes Facebook video advertising. As a next logical step in Facebook’s video march, the company has now launched a new option for advertisers to bid for 10-second video views on a cost-per-view basis.

The cost-per-view (CPV) bidding is designed for advertisers “who value price certainty for video views or value video views as their primary performance metric,” and is now available globally.

Facebook still recommends advertisers use its brand buying capabilities, “which include reach and frequency buying and auction optimized for video views (oCPM), as the best methods of buying optimal reach and driving brand impact.”

Things to Remember About Facebook Video Advertising

Facebook says it understands that delivering a brand’s “full message” is important for advertisers. That’s why those who value view duration should opt for CPV bidding“.

The Next Logical Step In Facebook’s Video March?

Small Business Trends

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