Sheena White says, “It seems like Facebook can’t catch a break.The social media platform has1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is terrible and that their ads don’t work.While it would be easy to throw in the towel and move your advertising dollars elsewhere, it’s hard for me to let you dismiss what I would argue is one of the best advertising platforms available today.Plus, keep in mind that with 72 percent... [...]

Martin Beck says, “Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling since January and now sitting at 8 billion, according to CEO Mark Zuckerberg’s most recent announcement in November.Even critics’ arguments — that Facebook’s video metrics are suspect because they are based on three-second views or that they are substantially inflated by people stealing viral videos from YouTube — don’t diminish the fact that Facebook video is a huge opportunity for marketers.And during the year, Facebook... [...]

Mari Smith says, “Facebook video views are growing at a very rapid rate.On Facebook’s Q3 earnings call, the company announced it sees an average of eight BILLION video views per day. This is double from four billion since April 2015.Keep in mind, Facebook counts just 3 seconds as a view. Nonetheless, clearly, Facebook users are voracious consumers of video.It’s the movement that catches our eye when scrolling through the news feed.And, depending on those first few opening seconds, a good video can draw us in to want to watch more, and more!What Caused Such a Big Surge in Video... [...]

Aaron Orendorff says, “Know, like and trust: Those three little words are easily the most quoted formula in the world of sales, marketing, and leadership.They’re also the most difficult to get right. Why? Because even though Facebook and now Twitter have forever enshrined the second of those three words — “Like” — into our popular consciousness, earning the real thing isn’t easy.As Entrepreneur.com recently pointed out in “The Psychology Behind Why We Like, Share and Comment on Facebook,” liking is the ultimate exchange of social currency in which you identify... [...]

Simon Harries is a Facebook marketer of considerable experience. He has uncovered a method for creating a large group of followers in Facebook without using any paid ads.Along with Manny Hanif and Declan Mc, he has developed training and software that will assist you in following his example to get your own group of followers. They call it Total FB Takeover.Facebook still has lots of traffic available, but ads are getting expensive and fan pages aren’t drawing in traffic as well as they used to.Their approach is to create Facebook groups in the niches they want to target. The people who... [...]

Martin Beck says, “Facebook is adjusting its advertising policies for Instant Articles, after publishers complained that they were having trouble generating enough revenue from the content posted with the new feature.The social network will now allow publishers to serve more ads within articles and to sell Facebook-only campaigns, the Wall Street Journal reported today.The new policy will allow placement of one ad for every 350 words, instead of the 500-word threshold that was previously enforced. Additionally, Facebook has created a new tool that will automatically place ads every 350... [...]

Martin Beck says, “Facebook is dropping the velvet rope on live streaming video. Today, the social network announcedthat it is giving a select group of US iPhone users the ability to broadcast live from within the Facebook platform.At launch in August, Facebook’s live streaming feature was available only to celebrities and other public figures with access to Mentions, an iOS app designed to help high-profile people to manage their Facebook presence. In September, Facebook opened Mentions to all verified users, and now it’s starting the process of giving everyone access, beginning with... [...]

Greg Finn says, “Earlier this year, Facebook launched “Page Plugin,” an embedded widget that promoted Facebook pages and content. This month, they announced that they’ve bulked up the functionality to do much more than simply promote content. Page Plugin can now handle messages from customers (using Messenger functionality), as well as integrating with Facebook Events.MessagingIf you are a brand that leverages Facebook and Messenger for customer service, this integration is right up your alley. Visitors can now pen a message and instantly send to your staff and follow up using Messenger.... [...]

No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is:1. Attract targeted traffic to your fan page and2. Properly monetize your fan page so people who arrive take action.It has been said that apps are the future of monetizing fan pages. When you consider that over 60% of Facebook traffic is now mobile, the use of apps makes sense.Now, there is a 5 step Facebook strategy that can help you pocket a tidy sum daily.You can discover the exact strategy and see a walk-through here: 5 step Facebook marketing strategyThe key to this strategy is being... [...]

Susan Solovic says, “Facebook recently announced financial results that blew expectations out of the water, and its stock shot up on the news.But if you’ll dip into your medium-term memory for a moment, you’ll recall that a few years ago Facebook stock was hitting new lows not long after its IPO.This turnaround is, of course, based on exploding ad revenue and tied up with that fact is good news and (maybe) bad news for small business owners along with some very important lessons. Let’s start with the lessons that Facebook’s success is teaching us, especially in light of the question... [...]