‘How to Create Audience Personas on a Budget Using Facebook Insights’ – MOZ Blog
Tim Allen says, “We know Facebook has a huge amount of data on people. For the last 18 months, they’ve been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep people in mind rather users & sessions.
What is a persona and why should we build them?
A persona is the summary of research or observations based on a key group of users who show similar behaviours and lifestyle choices.It allows us to collectively group users into buckets, rather than having to focus on thousands of individual needs and wants“.
Comments are closed.