Ayaz Nanji says, “What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?To find out, Venngage examined the top performing articles posted over a three-month span on 24 high-traffic sites known for producing content with engaging titles. The publishers examined included Buzzfeed, Upworthy, Cracked, The Huffington Post, Vox, and Clickhole.The researchers identified seven key clickbait headline factors: lists, personal stories, animal references, pop culture/food topics, news topics, unknown ideas/new stories,... [...]

Mike Murphy says, “With 1.7 billion people on Facebook as of November 2015, it’s pretty safe to say that a lot of your target audience, clients and customers are active on the world’s largest social-media platform.It should also come as no surprise that Facebook’s ads platform is the most advanced and powerful method of paid traffic advertising any of us currently have access to.That said, Big Blue (the hipsters’ name for Facebook) makes constant changes to its ads platform, causing a lot of would-be advertisers to get frustrated and quit before seeing any real... [...]

Zak Stambor says, “Facebook rolls out Canvas, an ad format that, when clicked, opens a full-screen, immersive ad.Facebook Inc. has rolled out a new mobile ad format that gives retailers broad leeway to tell stories and showcase products. When a consumer clicks on one of these news feed ads, which Facebook calls Canvas, it quickly opens up a full-screen mobile ad.The ad format is markedly different from Facebook’s other mobile ad units that typically have tight constraints over what they can look like and how consumers can interact with them. The name Canvas reflects that the ads are fully... [...]

Ayaz Nanji says, “Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times see the highest engagement rates?To find out, Buzzsumo analyzed more than 1 billion posts published in January 2016 by 3 million brands located all over the world, including small businesses and giant corporations, such as Nike.Image posts and those that ask questions get the most engagement (shares, Likes, comments) overall, the analysis found”.Which Types of Facebook Brand Posts Get the... [...]

Tamar Weinberg says, “Today, Facebook announced the international launch of Canvas, an immersive full-screen ad player that lives and breathes on Facebook’s mobile interface.In a partnership with multiple brands and agencies, Facebook wanted to give users the ability to build a brand story on a “canvas,” which likely was the rationale behind its name. Canvas loads directly in a user’s mobile news feed up to 10 times faster than the standard mobile web. This native ad experience is fully customizable for advertisers and creative teams and is available internationally. Facebook began... [...]

Gene Hammett says, “Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements. Michael Stelzner, founder of Social Media Examiner, published the “Social Media Marketing Industry Report 2015” last year. This survey analyzed about 3,700 marketers across many different sized companies doing marketing through social media. Much of the... [...]

Mari Smith says, “If you’re trying all you can to drive reach and engagement on Facebook, there’s something we need to tell you: third party tools could seriously hurt your efforts. In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5 percent LESS reach and engagement. Ouch!The best way to avoid limiting your reach is to post natively through your Facebook page itself. Thanks to the scheduling features, you can plan and set everything in advance, much like you would in a third party... [...]

Ben Davis says, “Every tech and media publisher has written about a reported leaked document showing Facebook’s plans to introduce ads to Messenger.‘Advert’ seems a strong word, given they will be more like email; messages sent to customers who have opted in.Whatever we call them, what might Facebook Messenger ads mean for marketers?Brands may have a new channel for CRMSocial CRM is a reality with WeChat (enabled by third-party software), and Facebook Messenger could perhaps unlock the same potential if regular contact is allowed.Though email is seen as the universal... [...]

Julia Jornsay-Silverberg says, “Facebook’s News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid ads and status updates) is becoming an increasingly powerful tool that businesses can use to engage with their audiences and build brand awareness.Before jumping in and spending precious dollars on Facebook video ads, however, you should familiarize yourself with the process of creating videos, planning a campaign, and carrying it out.The following tools, tactics, and tips will help you get started.ToolsPower Editor: Unlike... [...]

Ginny Marvin says, “According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second quarter of this year.Businesses will only be able to send messages to users who previously chatted with that company. However, TechCrunch writes, “To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able... [...]