Matt McGee  says, “Let the YouTube vs. Facebook video view debate continue.According to the TV ad analytics company iSpot.tv, more Super Bowl ads and teaser videos are being watched on Facebook than YouTube so far this year.In data sent to Marketing Land counting video views through Tuesday (February 2nd), the company says there have been 75 million Super Bowl ad video views on Facebook, compared to 74.9 million on YouTube. Last year at this time, iSpot.tv says YouTube had a big lead in video views — 87.6 million to 45.5 million”.Facebook Surpasses YouTube, Barely, In Super Bowl... [...]

IR team says, “Facebook Inc. is banning private gun sales between people on its social network, where users had been coordinating transactions without background checks.Facebook, which has been taking steps to limit gun sales via its website since 2014, is now banning people from arranging deals in private messages, the company said. It already bans the sale of illegal drugs.Gun control has become a bigger social issue following a series of high-profile mass shootings, including the 2012 murder of 26 people at Sandy Hook Elementary in Newtown, Conn., and an attack in San Bernardino, Calif.,... [...]

Lee Pennington and Danny Ade just released PageFlame, software that can transform your Facebook marketing.To successfully sell on Facebook, you need to get your message in front of the right people. This requires getting it into the news feed where they will actually see it, not depending on their decision to visit your fan page. Let your ad in the news feed drive them to your fan page; don’t leave it to chance.Of course, when they get to your fan page, they need to find professional-quality content. PageFlame meets both of these needs. In fact, it:• Builds drag & drop eCommerce,... [...]

Jerry Low says, “Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online.A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and improve your overall bottom line.In this article, we will take a look at some tips and tricks on how to improve your Facebook Ads campaign.Know Your Customers’ InterestsTo create ads that are relevant to your customers, you better know you customers’ interests. Create buyer personas that provided an... [...]

Ginny Marvin says, “It was yet another beat for Facebook, as the social media behemoth reported earnings for the fourth quarter of 2015 on Wednesday. After losing nearly three percentage points by close of business, Facebook stock is trading up more than six percent in after-hours trading.Revenue topped $5.84 billion in Q4, up from $3.85 billion a year ago and ahead of the $5.37 billion analysts had anticipated for the quarter. Earnings per share (Non-GAAP) came in at $0.79, well above the $0.68 expected, and up from $0.54 a year ago. Net income surged from $701 billion a year ago to... [...]

Mari Smith says, “When you look at the major players in the social media landscape, one thing remains true: Facebook is king.With ever-expanding user base and new features, they keep the world on their toes and tuning in. Thanks to their newest winning rollout, the buzz has hardly died down.We’re talking about Facebook Live.Hot on the heels of Meerkat and Twitter’s Periscope, in August, Facebook unveiled live streaming ability via the Mentions app for verified pages.In December, they shared that they expanded that live streaming had expanded to verified pages via Facebook for iOS“.Mari... [...]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested.Today, it’s not only the site with the most members. It’s probably the site with the most marketers trying to earn a living on it. Most of these marketers are falling far short of their goals, though.That’s a shame because if you discover how to use Facebook well, your sales can be impressive.Luther Landro took note of that Facebook phenomenon and has found a strategy that, he reports, consistently brings... [...]

Ginny Marvin says, “It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps.News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc. to test FAN on their mobile sites in a closed beta.Facebook’s 2.5 million advertisers can now access native ad units on mobile websites via the Audience Network. The company says native... [...]

Jack Simpson says, “When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook’s head of agency relations was the move toward more visual content. Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound.As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.I’m going to explain why it is wise to do this and show you some examples from brands that have already made a good job of it.Why... [...]

Tamar Weinberg says, “In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change on the horizon.Until now, publishers on Facebook have had quite a tough time being the signal through the noise, finding that social posts have had very little reach. The reason, many argue, quite simply comes down to Facebook’s algorithm. There are more interesting stories that are of interest to a visitor at any given time.With Facebook’s Audience Optimization... [...]