Martin Beck says, “Facebook’s video views continue to accelerate. As in pedal to the metal.Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of just how much momentum the company is building with its video efforts.Of course, some will still argue that Facebook’s view totals are suspect because Facebook plays video automatically in the News Feeds of its 1.55 billion users and... [...]

SBT team says, “It’s important you use every outlet available when it comes to holiday marketing and advertising, but Facebook is arguably one of the most important. Social media in general is a great way to advertise no matter what time of the year, and Facebook in particular has made it easy for eCommerce companies to benefit through different Facebook Store options and features.The big question is of course how to actually setup a Facebook Store, but second it’s important to understand how you can optimize your ads for the best return. Fortunately, it’s pretty easy once you chose... [...]

Jeff Rajeck says, “Facebook recently launched a new way to advertise: Lead Ads.We’ve been trying them out as part of the promotion for an upcoming event, and this has revealed three things about the future of Facebook advertising.I’ll go into that in more detail, but first a quick plug for the event in question.Econsultancy is holding a roundtable for client-side marketers in Sydney and Melbourne this month on Behavioural Marketing. And for those who are in Sydney you can sign up here, for Melbourne sign up here.Now, on with the post…What are Lead Ads?Lead Ads let... [...]

Kane Jamison says, “I’ve been obsessed with Facebook Ads for the past few years. It probably didn’t hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget.I’m obsessed because I’m convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers. Whether you’re looking to spend $200 a month advertising to a single zip code or $20,000 a day reaching sports fans, you can reach the ideal target audience for your organization with targeting criteria that no other ad network, search... [...]

Jack Simpson says, “Last week I went into the belly of one the many beasts digital marketers attempt to navigate on a daily basis: Facebook. I was there to watch a presentation by two of Facebook’s product marketing managers, Jennifer Spies and Brendan Sullivan, on a new advertising platform called Slideshow.It’s the social network’s latest attempt to target what it sees as the extremely lucrative emerging markets, and it will also be coming to Instagram at some point.For anyone who vaguely follows social media news, it’s no secret that Facebook is increasingly trying to... [...]

Martin Beck says, “For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network remains the dominating leader with nearly two-thirds of the market.Gigya’s third quarter report, released today, shows Facebook with a 64-percent share of people who use social networks to sign into websites and mobile apps. That’s down two percentage points from last quarter, breaking a string of seven consecutive increases for Facebook in Gigya data pulled from sites and apps that use its sign-on technology.Google+ added two... [...]

Martin Beck says, “It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain access to Facebook’s multitudes — a search for the Holy Grail of social media visibility.And Facebook is continually shifting the path — some would say adding roadblocks — by making adjustments to its News Feed algorithm, the complicated set of rules that controls what people see on the social network. Facebook’s aim, of course, is to create the most interesting stream of content possible, personalized for each of its 1.5 billion... [...]

Dr. Amit Pareek is offering to set you up in 5 online businesses, all of them designed to attract clients looking to promote their business online. With this new offer (he calls it his 2 Cent Traffic System), you can help business people with these marketing needs: ■ Facebook Ads Made Easy. ■ Facebook Remarketing Made Easy. ■ Google AdWords Made Easy. ■ Pay Per Click Made Easy. ■ Media Buying Made Easy.Pareek includes the following components for each of the 5 niches: • High quality & High Definition Video Series (70-80 Videos total) for you to sell.• Ready to... [...]

Greg Sterling says, “Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.”Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use it to create more dynamic and engaging ads for users on a 2G connection — in India, for example.The idea is that Coke (which participated in the beta) will create two campaigns: one a traditional video, the other a... [...]

Ali G‘s new Social Interest Freak software finds just the Facebook members who are likely buyers for your product or service, so you can show your ads only to them.Now, you can focus the targeting for your Facebook ads using any number of criteria for defining the audience you are wanting to reach. Maybe you only want to serve people in California, who love Chevrolet and are Republicans with an income over $100,000. Social Interest Freak will let you do things like that.Regardless of what niche you’re in, the better you target your ads, the less waste there will be in ad views and... [...]