Patricio Robles says, “Facebook is reportedly experimenting with a second News Feed that would display content from sources users have’t Liked or followed.As detailed by TechCrunch, users of the social network’s iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.Here’s what you need to know.Facebook has acknowleged that it’s testing a new featureAccording to Facebook, “We are testing a complementary feed of popular articles, videos, and photos, customized for each person... [...]

Jack Morse says, “There’s nothing quite like a clean slate — especially one that’s pre-populated with a generous helping of algorithmically generated spam.Perhaps realizing that the News Feed has over the years morphed into a cluttered mess, Facebook has started testing an entirely new feed with a subset of its users.After all, why have one feed when you can have two? Double the ad-serving pleasure, double the ad-revenue fun.This new feed, identified by a rocket-ship logo, isn’t the same as your current stream of family-focused updates. Instead of pushing out every... [...]

Ayaz Nanji says, “The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job... [...]

David Moth says, “Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots.This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it via our Facebook page or by searching ‘Econsultancy’ in Messenger.At Econsultancy we’ve always been happy about sharing... [...]

Zak Stambor says, “Facebook Inc.’s newest shopping ad format, which it calls Collection, aims to drive product discovery while also presenting mobile users who tap on the ad a direct-response format that leads them to click and buy. The ads will begin rolling out Thursday.Collection provides a mobile ad format for retailers to tell “visual product stories,” says Maz Sharafi, Facebook’s director of product marketing. The ads feature a primary video or image above product images. When a user clicks on the ad, it quickly opens a full-screen display that features up to 50 products at... [...]

Wade Harman says, “In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users.Not many people realize how effective psychological triggers can be for their business. Psychology has been used in marketing by large corporations like Coca-Cola, UPS, Pepsi and a lot more. If your Facebook marketing strategy is starting to feel a little stiff, here are some psychological principles which you can use to promote a positive social marketing campaign on... [...]

Tim Peterson says, “Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog hosted outside of Facebook. But Facebook continues to roll out mobile ad formats that bring those off-Facebook experiences inside the social network.On Thursday, Facebook unveiled a showy new shopping ad format called Collection, the latest addition to the line of immersive, mobile-only ad formats that it introduced with the iAd-like Canvas in September 2015. If Canvas was aimed at brands looking to attract attention, Collection is intended for marketers as concerned... [...]

Tim Peterson says, “Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales.Long story long: There are a lot of parallels between programmatic advertising and online travel booking. For an advertiser or traveler, instead of checking prices with individual publishers or airlines one by one, you can check ad networks or travel search sites that aggregate ad slots or plane seats... [...]

Tim Peterson says, “Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook already inserting?To get a better idea, I’ve built an extension for Google’s Chrome browser, called Facebook Ad Spotter, that tracks the number of ads and organic posts appearing in Facebook’s desktop news feed. You can use the extension to highlight the ads as you scroll through your feed, see the ratio of ads to organic posts and share your anonymous ad load stats to a database that I’ll be using to calculate Facebook’s average... [...]

Tom Kuhr says, “Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions.Today, there are more than 60 million active Business Pages on Facebook, and 78 percent of local mobile searches result in offline purchases. With the right tools, you can drive more sales by directing users to your in-store locations.Maximize the... [...]