Facebook pages help marketers increase exposure to potential customers, get more leads, lower marketing expenses and reach targeted audiences.HubSpot’s Amanda Zantal-Wiener has shared fourteen tips to create engaging Facebook pages.Wiener says, “If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents... [...]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains.According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now.More FindingsIn Q1 2016, 35% PC users preferred to watch long-form videos. The number rose to 65% in Q1 2017.When it comes to phone users, 29% users saw long-form videos in Q1 2016. In Q1 2017, there were 55% people who preferred to watch long-form videos on their... [...]

According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time.Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook videos.Advising marketers to create square videos, Lua says, “Earlier this year, we spent $1,500 to find out what makes videos successful on social media.We found that square videos outperformed landscape videos in terms of average engagement,... [...]

Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value.According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost”.New value-based LookalikesFacebook has also introduced new value-based Lookalikes to help advertisers include... [...]

Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT.The webinar participants will discover useful Facebook advertising strategies.Webinar speakersMatt Nelson, Senior PPC Account Manager, KlientBoostThue Madsen, Marketing Operations Manager, KissmetricsKissmetrics team says, “Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? 

Compared to other PPC platforms like AdWords, Facebook can... [...]

Facebook has opened its ad placement project in Instant Articles to all publishers. Initially,  under Facebook Journalism Project, the company had started testing ad units in the related articles section at the bottom of Instant Articles.According to Facebook Product Manager Harshit Agarwal, this new initiative of Facebook will help publishers increase their advertising revenue.More details are available in Facebook’s developer documentation.On combination of advertising and quality content, Agarwal says, “As always, our goal with ads in Instant Articles is to maintain the best... [...]

An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions.More findings from the Animato survey:92% of marketers make videos with assets they already have81% of marketers optimize their social videos for mobile audiences39% of marketers create square and/or vertical videos48% of marketers create 4+ videos every month27% of them create 6+ videos every month.State of Social Video: Marketing in a Video-First World [...]

Facebook has announced the launch of Instagram as a placement for Click To Messenger Ads. This will serve “ads that take people directly into a Messenger conversation with businesses or brands that matter to them”.According to Facebook, 1.2 billion people use Messenger every month and 20 million active Pages use messaging each month.This is how the Click To Messenger Ads work: “Click to Messenger ads can be placed on both Facebook and Instagram to further extend their reach. Instagram click to Messenger ads are available via Ads Manager, Power Editor and the API—in image,... [...]

According to HubSpot’s State of Inbound report, 91% marketers prefer to use Facebook to connect with their prospects as against 78% using LinkedIn.HubSpot’s Aja Frost has shared four tactics marketers can use to to connect with their prospects on Facebook.On using Facebook as a touchpoint, Frost says, “Because Facebook’s search is less powerful than LinkedIn, consider using Facebook to build rapport with a buyer after you’ve identified them as a potential fit.For example, perhaps a lead downloads one of your content offers. You email them and offer to answer any questions;... [...]

In its drive to provide meaningful and relevant content in the News Feed, Facebook has published ”Principles for Publishers’ guiding publishers to publish content that can improve the integrity of news feed.In a Facebook announcement, company’s News Feed VP Adam Mosseri states that people need meaningful and informative stories in the news feed and publishers should address this concern.Facebook has encouraged the publishers make their content meaningful, informative and moreFocusing on meaningful content, Mosseri says, “When ranking News Feed based on how meaningful... [...]