Brad O’Brien says, “I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely considered an indicator of brand loyalty and growth opportunity.The question remains, however: What is the value of these Likes? This is the million-dollar question, and it’s one that few marketers dare to dive into. We’ve been... [...]

Lesya Liu says, “Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities.Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who wants to take your ads to the next level. Either way, Facebook advertising is too powerful to be given up easily. There are five crucial considerations to accelerate conversions and ROI.1. Getting very specific about your audience.Facebook has... [...]

Tamar Weinberg says, “Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related stories right below an article after you read the article and returned to News Feed.In the new test, Facebook will show related stories before you click to read an article. Based on trending stories — that is, topics that many people are already discussing on Facebook — Facebook will show additional articles from publishers about the same topic, giving readers the ability to read about alternative perspectives and third-party fact-checkers”.Facebook... [...]

Tim Peterson says, “Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction.The revamped Facebook Analytics can not only track the people who interact with a business on its app or site but also map those with interactions on Facebook and in brick-and-mortar stores and then create a Venn diagram of those interactions to target ads.Originally a mobile app... [...]

Andrew Foxwell says, “With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking.For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately,... [...]

Kerry Flynn says, “Once upon a time, Facebook was just a website for college students to connect. If Facebook gets its way, it’ll be the go-to solution for all companies, especially small businesses, to run their operations.“If you think about over the last 13 years, we’ve been making progress on our mission of making the world more open and connected,” said Katherine Shappley, Facebook’s director of small business in North America. “Other people and businesses that they care about, and, of course, communities are at the heart of that.”Facebook... [...]

Earlier this week, Jai Sharma released Shot Messenger, a major tool in your Facebook toolbox. Sharma makes a bold statement about his new software: You can “broadcast personal messages to the entire connected audience of your Fb pages right inside their Fb messenger to engage with them personally, in 1 click with 100% open rate guaranteed.”If anything, that appears to be an understatement. His new tool takes full advantage of the new Facebook Messenger to give you extraordinary capabilities With Shot Messenger, you can:■ Broadcast Fb Messages to Thousands of Subscribers Instantly■... [...]

It ranks right up there with the Nigerian prince who wants to give you a share of the inheritance received as the result of a tragic death.Thousands of incorrect stories are available on the web. Pick a politician or a celebrity and you will find dozens of fake news stories about them.It’s easy to say, “Somebody ought to do something about fake news.” And to look at yourself as essentially powerless to do anything. You’re not completely powerless; you can at least avoid being deceived by fake news.You can educate yourself before believing the story you just read. One... [...]

Rose Leadem says, “As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising.Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before... [...]

Tim Peterson says, “Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on. Now, Facebook is automating that production process.On Monday, Facebook debuted a way for brands to create Canvas ads through third-party software tools that use its Marketing API. As a result,... [...]