Today, social media marketing and advertising play an important role in product and service branding. Facebook’s advertising solutions allow businesses to promote custom ads for a specific audience. Facebook ads appear in your target audience’s News Feed or right column of Facebook.Facebook advertising can help marketers increase social following and boost the reach of their organic posts.HubSpot’s Kate Taylor Mighty has listed 24 common myths about Facebook advertising from the 24 Facebook Marketing Myths guide.Explaining Facebook page like and post engagement, Kate says, “As... [...]

Clickbaits are creating hurdles for online marketers and advertisers by attracting attention and encouraging visitors to click on a link to a particular web page.Facebook News Feed is also facing a challenge due to Clickbait and in a drive to make people’s lives easier, the company has updated its news feed.Facebook has announced three updates.Arun Babu says, “Today, we are making three updates that build on this work so that people will see even fewer clickbait stories in their feeds, and more of the stories they find authentic.First, we are now taking into account clickbait... [...]

Manta has published results of a survey that covered 4712 small business owners. There are some significant findings on how SMBs use Facebook for business.Here are the key findings:48% businesses have Facebook page for business49% feel that they have done right by investing in Facebook15% spend 1-2 hours a week for Facebook marketing and 57% spend less than an hour for Facebook marketing activitiesOnly 7% publish 1-3 times a day on Facebook62% SMBs aim at getting new customers useing Facebook and 44% aim at getting more web traffic.Explore more findings on how businesses use Facebbok for... [...]

Facebook, in its mission to penalize the sites with offensive and spammy ads, has started using Artificial Intelligence in the news feed. It includes posts and ads that link to sites with duplicate content and annoying ads.Jiun-Ren Lin and Shengbo Guo say, “Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers”.According to Facebook, these... [...]

Facebook’s Facebook Live video streaming service allows its users to broadcast from their mobile devices straight to their Facebook News Feed. Most Intenet marketers are using this service to connect with their customers in real time. Acording to Social Media Examiner, 16% of marketers used broadcasting it in 2016.HubSpot has published a step-by-step guide to help marketers sse Facebook Live in the right manner. This guide offers a detailed note on usgin Facebook Live.Sophia Bernazzani says, “Why are marketers getting so excited about Facebook Live? Because it’s a fun and... [...]

Facebook marketing leads in the social sphere. Facebook has a great set of features that can help marketers build successful campaigns over the social network.There are also some features which are not know but could prove useful if used rightly.Katherine Sullivan has shared about four features of Facebook like audience insight tool, Facebook product shops, new Facebook ads feature and Facebook Live marketing features.Sullivan says, “Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking... [...]

On Monday, Facebook has launched Offline Conversion solution to help advertisers create better lead ads and improve customer acquisition.With Offline Conversion, Facebook allows businesses to connect their CRM, point of sale (POS) or call center systems to their Facebook ad campaigns.According to Facebook, with the help of this tool “marketers get attribution and insight they need to understand the non-digital outcomes of any Facebook campaign, including which lead ads are more effective at driving real business results”.With this solution, Facebook advertisers can establish direct... [...]

When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business.In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder of Rohan Sheth Consulting, Aaron Chavez, co-founder of Media Maven, and digital marketing expert Joel Contartese. All three of them have shared some practical ways to use Facebook to take your brand to the next level.Harman says, “The concept of growing... [...]

‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade.According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads.The Facebook team says, “The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery.The additional information sent through... [...]

Facebook and YouTube can bring you organic traffic with live-streamed videos.Cyril Gupta has just released new software, LiveCaster Elite, that lets you use any pre-recorded video and livecast it on Facebook or YouTube.LiveCaster Elite has a number of features that will make your life easier:■ It supports scheduling of your livecasts. Cast your videos at any time you choose. Now, you can be doing another task while the video is playing.■ It lets you cast live videos to Facebook groups, Facebook pages, Facebook personal feeds and YouTube channels.■ It does your livecast directly from... [...]