Tim Peterson says, “In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad measurements more transparent and give advertisers more control over what they are buying.Facebook has agreed to let the media industry’s independent measurement monitor, Media Rating Council (MRC), audit the measurements it provides advertisers, the company announced on Friday. The news, first reported by The Wall Street Journal, follows talks between the company and industry watchdog in December that were fueled by an industry increasingly... [...]

Kerry Flynn says, “You may scroll through something so fast on Facebook that you don’t notice it. But Facebook wants every moment to count — at least in what it presents to advertisers.The company announced Friday they will provide millisecond-level data for ads on Facebook, Instagram and its online ad ecosystem Audience Network.Now, for the first time through Facebook, advertisers can see how long their ads were seen by the millisecond. That includes how many milliseconds overall the ad was on a screen and then broken out into how many milliseconds 100 percent of the ad was on... [...]

Bloomberg team says, “Facebook Inc. agreed to submit to audits by the media industry’s measurement watchdog, the Media Rating Council, a move that could appease some advertising executives who had become skeptical of the social network’s metrics.Facebook had come under fire recently after a series of missteps in which it disclosed several mistakes in reporting metrics to partners and advertisers. The company conducted its own review of practices and vowed to be more transparent about errors in the future.According to plans for the next year laid out in a statement Friday, Facebook... [...]

Antony Maina says, “Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook (NASDAQ:FB), videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this service for getting your business message out.So how can you make use of Facebook Live to engage with the platform’s over 1.1 billion active daily users, or at least those users who are likely to be customers? Here are a few tips.Ways to Use Facebook Live for Your... [...]

Tamar Weinberg says, “Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or credit-related ads. Today, the company is putting its ad discrimination policy into practice with policy updates, tools and further education.Policy updatesFacebook is strengthening its stance with clearly defined prohibitions against ads with discrimination on the basis of race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability or medical/genetic condition.EducationFacebook... [...]

Tim Peterson says, “Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in the US. She had just finished one of her regular check-ins with Facebook, during which she was told that any video ads bought through Facebook would now be automatically opted in to run across Audience Network, Facebook’s ad network of third-party sites and apps. Taylor’s message to her team was clear: Opt out now.“Our hesitation to use Audience Network really comes from a place of complete lack of transparency,” Taylor said... [...]

Tamar Weinberg says, “With the brouhaha about fake news and the significant impacts it’s making, Facebook has come out with two algorithm updates, one of which is focused on timely signals to improve prominence of news stories and the other to better rank authentic content. In a joint announcement made by members on its engineering and research science teams, new signals will determine how visible Facebook updates are going to be in the News Feed.According to Facebook, authenticity is based on a number of factors, including categorizing Pages to identify whether they’ve solicited likes... [...]

Nikki Gilliland says, “It was a rather surreal month all round, wasn’t it?Here’s a little look back at some of the shenanigans that occurred on social media during January, from the sublime to the downright ridiculous.The sad death of Carrie Fisher inspired one of the most popular hashtags on social media this January. The #EndTheStigma campaign involved users posting colourful badges adorned with declarative statements, with the aim of combatting common misconceptions about mental health.Designed and created by mental health advocate, Kat Selwyn Layton, the campaign was quickly met... [...]

Patricio Robles says, “What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world’s largest social network is apparently intent on encouraging long-form video.Here’s what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.It’s changing the way video completion rates are factored into News Feed rankingIn a blog post, Facebook product manager Abhishek Bapna and research scientist Seyoung Park explained that Facebook is changing the way it factors... [...]

Rich Kahn says, “The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales.But what about after the holidays? Budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.Don’t let your marketing efforts go stale in the post-holiday shopping season. Your consumers are tired, but they’re still keeping an eye out for the next appealing product or service. Here’s what you can do to keep your business’s holiday success going.Keep... [...]