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Tuesday, March 2, 2021

Archive for the 'B2B Marketing Tips' Category

‘Empathy Is Key To Engaging B2B Buyers’ – Forrester

Laura Ramos says, “It’s no secret, company websites are a key implement in the B2B marketer’s toolbox. B2B marketers rate websites as the second most effective demand management tactic for building awareness (behind events) in our 2016 Business Technographics marketing survey.. B2B companies also expect more than half of their customers to buy online within three years.[i] These trends show just how important it is for marketers to get the website experience right – and producing Web content that builds empathy to engage buyers is critical to making that happen. So, is anyone doing... [...]

‘A Video Production Checklist for B2B Companies’ –

Scott Samson says, “When it comes to video marketing, your goal is not to inform, entertain, or create awareness. Your goal is to make someone involved in a buying decision want to learn more. Your call to action should lead to more detailed content, a software download, a live demo — anything that helps educate the buyer. You’ll find it a lot easier to shape a user-friendly and engaging video if you keep these tips in mind. 1. Understand how the viewer arrived at your video To get to your video, the viewer clicked on a link to your website, video channel, Facebook page — somewhere... [...]

‘Looking Forward To The B2B Marketing Forum In October 2017’ – Forrester

Peter O’Neill says, “As I did in 2016, I thought that I would provide you with a timely reminder that we have reconfigured our events calendar this year, and the B2B Marketing 2017 forum is now scheduled for October 5th and 6th in Austin, Texas. If you have not done so, it is still not too late to catch up on our recent forum — here is a blog debrief and this is a podcast where I was interviewed after the event. Planning is well underway. B2B Marketing 2017 will deepen and expand the discussion of post-digital marketing that we began in Miami in October 2016. Post-digital marketing... [...]

‘The Top B2B Content Marketing Trends to Watch This Year’ – HubSpot

Sophia Bernazzani says, “If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month. Digital Marketing Philippines created the infographic below to highlight other trends to expect from... [...]

‘The B2B Marketing Change Agenda’ – Forrester Blogs

Lori Wizdo says, “I think we all accept that business buyers have higher expectations in the age of the customer. They’ve fundamentally changed their buying behavior in this digital age. Unfortunately, too many B2B marketers aren’t keeping pace. They must evolve from brand stewards, lead generation machines, and sales supporters to architects of customer engagement across the customer life cycle. B2B marketing leaders need to introduce a change agenda to help B2B marketers lead the transformation to customer-obsessed marketing. Here are some key takeaways from my recent report... [...]

‘B2B Commerce Not Keeping Up with Expectations’ – Website Magazine

Amberly Dressler says, “The way in which business buyers research, shop and support themselves in their buying journey very much reflects how they shop in their everyday lives – a trend that has given way to “B2B e-commerce,” which Forrester predicts will top $1.1 trillion in sales by 2020. Those catering to business buyers have a complicated road ahead of providing a commerce-like experience for self-service, ordering, omnichannel capabilities, customized pricing, subscription management and, on the other side of the business, in-depth customer profiling and tracking to... [...]

‘B2B Buyers Make The Case For Better Marketing And Sales Alignment’ – Forrester Blogs

Mary Shea says, “Are your marketing and sales teams caught in that endless loop of finger pointing? B2B sellers who complain about lead quality/quantity and marketers who criticize sellers for poor follow up? After years of acknowledging their issues with each other, many B2B marketing and sales teams continue to be at odds. Just “google” marketing and sales relationships and see what you find. I did and I surfaced 98 million results! Titles such as: “The Rocky Road Between Sales and Marketing” and “How to Survive a Soured Sales and Marketing Relationship” show the dissonance... [...]

‘Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management’ – MarketingProfs

James Thomas says, “Each year, the marketing community confronts a few dominant themes. A couple of years ago, predictive analytics was all the rage. If you ask any B2B marketer what trends dominated in 2016, you’d likely hear “ABM,” “one-to-one relationships,” or “managing the customer journey”; marketers were investing more in an end-to-end experience, from awareness to advocacy. However, if you were to ask any of those marketers to put aside trends and instead identify what their continual focus has been, year after year, you would hear, overwhelmingly,... [...]

‘5 B2B marketing tips to jump-start your 2017 results’ – Search Engine Land

Jessica Cameron says, “It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI. Utilize these tips to jump-start your search results in the new year and start 2017 with a bang. New year, new opportunities 2016 was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda... [...]

‘8 Insider Tips for Closing More B2B Sales’ – HubSpot

Marc Wayshak says, “t’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: A high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. When done right, B2B sales have the potential to be both extremely lucrative and deeply rewarding. The following eight selling strategies are real-world tips from insiders who routinely close huge B2B sales. Implement these tips, and you’ll develop an approach that helps you close more B2B sales — right away. 1) Skip straight to... [...]