Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web. Econsultancy columnist Jeff Rajeck has shared three tips to […]
Archive for the ‘ B2B marketing campaigns ’ Category
B2B marketers face several challenges. For example, when it comes to lead generation barriers, 42% of B2B marketing professionals state that a lack of quality data is the biggest problem. To help B2B marketers enhance their efforts, HubSpot’s Taylor Burke has published five tips. On importance of nurturing leads, Burke says, “Reality show producers are […]
‘Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017’ – Martech Today
Erik Matlick says, “The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergence […]
Peter O’Neill says, “Just like many other research groups at Forrester Research in the past weeks, our team has gotten together, discussed, and agreed on a series of predictions for 2017 that will affect business-to-business (B2B) marketing professionals’ work. Forrester’s clients can review these in full detail in the published report, but here are some of […]
Erin Haselk says, “It seems that every time I go into a store today, I am offered a loyalty card. From one of my favorite local restaurants to my shoe store VIP program, I feel like I am getting a host of emails and points at every turn. Statistics support my theory: according to a recent […]
The latest article on ‘MarketingProfs’ is titled “The Science of B2B Online Marketing”.
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Value of Co-Campaigning: Two is Better Than One″.
MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”.
‘Leads and opportunities are the primary B2B marketing measure, not ‘attention” – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Leads and opportunities are the primary B2B marketing measure, not ‘attention'”.
The latest ‘Econsultancy’ blog post is titled “Three unique B2B marketing campaigns”.