Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022.The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]

Customers are what drive your business. To win and keep them, you must build rapport. The stronger the relationship is between your customers and your brand, the greater their loyalty and your lifetime customer value.Genesys and Retail Dive are hosting a webinar ‘Three strategies to strengthen customer relationships’ on Tuesday, June 21, 2022, at 2.00 pm ET.The Retail Dive team says, “To build better customer relationships, you need to deliver attentive, personalized and effortless experiences. This means interacting with customers on the channels they want — when they want... [...]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites.The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube.Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies.Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022.The Entrepreneur team says, “In this webinar you’ll learn:1. What customers expect from customer experience today2. How to deliver a better customer experience at every stage of the customer journey3. What best practices for customer experience you can implement now (and what... [...]

Search Engine Journal has published ‘TikTok Ads for Beginners: A Complete Guide & Steps to Success’ for marketers.Andrea Atzori says, “Even if you run a smaller, local business, it’s possible to make TikTok ads work for you (more on that later), but for now, let’s look at how to get started with the advertising platform and what’s required to create your first ad campaign.Check out this list of over 40 TikTok facts and statistics to learn more.Step 1: Sign Up For A TikTok Business Manager AccountFirst, create a TikTok ad account.Even if you already have a user... [...]

You can achieve the best SEO performance by combining content creation with keyword research. Keyword research continues to evolve with the new tools and tactics.Search Engine Watch contributor Ann Smarty has published an in-depth article highlighting three critical keyword research trends you must embrace.She says, “Google’s understanding and treatments of keywords has changed completely.1. Exact-match keywords are getting obsoleteGoogle has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index.And they succeeded.It... [...]

According to Juniper Research, by 2023 the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI.Marketing Land is hosting a webinar ‘Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic’ on Tuesday, June 28, 2022.The ML team says, “In this presentation, you’ll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital... [...]

Your content needs to be well-optimized for the search. From keywords to the ideas you share in your content, everything matters.Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes affecting ROI.She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for featured snippets), let me showcase the mistakes that happen directly or indirectly when planning and implementing content optimization.I was able to find 17 of them. Let’s get straight to it.1. Missing out on the audience researchThe biggest mistake... [...]

Amazon just announced 2022 Prime Day (their biggest “day” of the year) is actually two days, July 12-13.Well, that’s the official Prime Day, but in their press release, they also say that “Shop on Amazon Live: Starting June 21, customers will have an opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers… To watch, visit https://amazon.com/liveprimeday or download the Amazon Live Shopping app on Fire TV.”They want you to spend a lot, so they have teamed up with a company called Affirm to let you buy on an installment plan.... [...]

Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run.He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries.Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]