Marketing measurement helps you analyze the performance of your marketing campaigns and make required changes.Watch Neil Patel’s latest video ‘The Best Marketing Strategy Produces the Worst ROI’ where he talks about a marketing strategy.He says, “People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you’ll struggle to build a multi-billion, if not even a multi-million dollar... [...]

Quality content helps you rank higher on the SERP. By constantly improving your content creation process, you can continue to get more traffic.Search Engine Land contributor Danny Goodwin has reported four elements of good content, according to Google research.He says, “Good content, above all, is all about the story.That’s according to new research from Google and Talk Shoppe, a research agency. Google wanted to find out how viewers determine the quality of content.Why we care. While the findings of Google’s research are geared toward visual content (specifically: YouTube), the... [...]

By auditing your backlinks pointing to your website, you can continuously improve your SEO performance.Search Engine Land contributor Marcela De Vivo has published an article highlighting the steps to audit your site’s backlink profile.She says, “In this article, we’ll explore a step-by-step process to comprehensively audit your backlink profile and keep an updated disavow on file with Google Search Console.Build your list of backlinksIt’s important to use as many sources as possible to build your initial disavow list. Generally, I download my backlinks from Google Search Console,... [...]

Watch Neil Patel’s latest video ‘5 Ways to Market Your Business and Generate Instant Sales Without Ads’ to get more leads and increase your sales.He says, “Five ways to market your business and generate instant sales without ads. There are a ton of great marketing channels but some of them are just too expensive or take too long to provide results. SEO can take six plus months to produce results. And even though it’s worth it in the long run, you may not have that much time. Paid ads, they’re just too expensive when you’re starting off and you have little... [...]

This is your final final call for 60 Minute Warrior, the training you need to turn PLR into a product and a funnel of your own that you can sell on WarriorPlus.If you choose quality PLR products and follow these instructions, you can have your own quality product ready to sell lickety-split. (Is that a real word? We grew up saying it.)As of this writing, you still have a few hours remaining to grab this great deal during launch week. You can make it if you don’t delay.In 60 Minute Warrior you will discover how to take a PLR product, edit the content, change the graphics, structure your... [...]

Social media benchmarking involves comparing your metrics and processes against industry standards.Martech is hosting a webinar ‘Benchmark Your Social Media Performance for a Competitive Edge’ on Thursday, June 9, 2022.The Martech team says, “Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Using data from recent research, they will provide benchmarks for these key social metrics on Instagram, Twitter, and more, along with the necessary context for interpreting and applying them. Additionally,... [...]

Martech has made available the replay of ‘Data-Driven Answers to Achieve Omnichannel Success’ webinar.The Martech team says, “A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology.Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage... [...]

ClickZ has published a new template ‘The Marketing Playbook for Content Creation’.The ClickZ team says, “Every aspect of marketing relies on content to engage and motivate your target audience. Content fuels the customer experience. And when it comes to marketing, it powers conversions. Whether that’s through email and landing page copy, brochures, eBooks, website content, or social media posts. But in order for that content to be successful, it has to be high in fitness. So it needs to have certain qualities:Clear and easy to understandWritten in your brand tone of voiceCorrect... [...]

The Tube Atlas software launch discount is almost over. It ends at 11:59 Eastern tonight.If you would like to use YouTube to drive free traffic to your online products/services, you need to see this. (Or if you want to sell YouTube research reports to other marketers on a gig site such as Fiverr, Upwork, etc., then you need to see how easy this would make your research and how quickly you could produce your reports. They even show you how to do it.)Here’s one of its top capabilities: It reveals the top videos inside any given channel on YouTube in just seconds.Here’s another: It... [...]

Keyword research allows you to identify the right terms that can help you increase your chances of ranking in Google search.Search Engine Watch contributor Ann Smarty has shared three critical keyword research trends you must embrace.She says, “We seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page.In the meantime, Google’s understanding and treatments of keywords has changed completely.1. Exact-match keywords... [...]