Content Marketing Institute is hosting a webinar on ‘Beyond the Lead: How Content Marketing Builds Lasting Relationships’ on Wednesday, August 29 at 2.00 pm EDT.The CMI team says, “Your customers have taken control of their relationship with you – they are digitally savvy, self-serving, and increasingly unwilling sales contacts. For B2B firms to thrive, they must deliver valuable and truly engaging marketing experiences at every stage of their customers’ journey. During this webinar, Forrester’s B2B marketing experts will share what they’ve learned from years of creating... [...]

Content marketing is the big in thing that has been adopted by every brand today. With content marketing it becomes easier for the brands to influence more people by establishing a context.HubSpot’s Christina Perricone has published a five step guide to creating great content. It highlights important phases such as:Content Planning and StrategyThe Content Creation ProcessContent Creation ToolsCreating a Content PlanAnalyzing Your Content.Perricone says, “Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful... [...]

Brand building is a continuous process which lets you establish your products and services on the minds of your target customers. You need to be creative at planning your branding campaigns so that they get desired results.Entrepreneur contributor Nina Lekhi has shared has shared five strategies to help marketers improve their branding efforts.Lekhi says, “If you’re in the business of selling, it is important to know the marketing hacks to create the perfect branding strategy. Below are few marketing techniques for enhancing brand building :Your brand must tell a storyYou can’t push... [...]

Influencer marketing has become an integral part of the modern marketing approach. It offers the assured reach to your brand and allows you to get better ROI.Again content plays a pivotal role in making your influencer marketing campaigns successful. With right strategic planning you can build campaigns that get great results.Content Marketing Institute’s Cathy McPhillips has shared an useful article on creating great influencer content for your brand.McPhillips says, “While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile... [...]

Creating video content is an essential part of your marketing initiatives. But at the same time it requires quality content and creativity to build an useful and attractive video.Here creativity does not have an alternative, but when it comes to content, you can have some readily available source. You can use the content that you have already created.HubSpot columnist Ben Jacobson has shared an article talking about six types of contents that can be repurposed as video.Jacobson says, “Whether you’re turning other formats into engaging videos, or extending the reach of your production... [...]

Customer reviews can be a key driver in helping you get more business. It is important to get connected with the customers and get their feedback for your products and services.HubSpot columnist Sophia Bernazzani has shared ten strategies to help brands and businesses customer reviews.Bernazzani says, “how do you get your customers to write the glowing reviews that help close deals? How do you ensure a customer is satisfied and happy enough to ask for the kind of positive reviews you need? Read on to adapt strategies that will make generating positive customer reviews a cinch.10 Strategies... [...]

Search engine optimization plays an important role in boosting your ecommerce sales. It allows you to showcase your products to the searchers.Shopify contributor Samantha Renée has shared nine steps to help ecommerce store owners rank their stores in the search engines.Renée says, “As a Merchant Success Manager at Shopify, I spend much of my time helping merchants find new ways to identify and scale their marketing efforts.Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic search traffic has become a key pillar for our overall growth.... [...]

The eMarketer team has hosting a webinar on ‘Personalizing Multi-Channel Communications to Retain High-Value Customers’ Tuesday, August 28, 2018.The eMarketer team says, “Whether it’s welcome kits, statements, or signed agreements, enabling business users to personalize and accelerate time to market for communications is mission-critical for organizations focused on providing exceptional digital experiences. Achieving operational efficiency and maintaining compliance are valuable benefits, but are table stakes for marketers who want to drive retention through interactive,... [...]

AdWeek is hosting a webinar on ’11 Social Media Metrics You Need to Master: Get More from Your Analytics’ on Tuesday, August 28 at 1.00 pm EDT.The AdWeek team says, “Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts.Hear from marketing leaders at NetBase for insights... [...]

Video has come up as an irresistible tool that helps brands mark their presence felt in the market. Online video marketing allows you to explain your products and services rightly and leads you to better sales.Blogger John Chow has shared five tips to help marketers get more customers with online video.On using video for tutorials, Chow says, “One of the MOST popular types of content online is how-to tutorials because they show you how to solve a very common problem quickly. However, for you to create a serious buzz with any type of content, it’s important you do your research. No point... [...]