Content marketing is the big in thing that has been adopted by every brand today. With content marketing it becomes easier for the brands to influence more people by establishing a context.

HubSpot’s Christina Perricone has published a five step guide to creating great content. It highlights important phases such as:

  • Content Planning and Strategy
  • The Content Creation Process
  • Content Creation Tools
  • Creating a Content Plan
  • Analyzing Your Content.

Perricone says, “Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

You’re also generating some major ROI for your company, as these content marketing stats demonstrate:

  • Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
  • SMBs that use content marketing get 126% more leads than those that don’t.
  • 61% of online purchases are the direct result of a customer reading a blog.
  • Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month”.

The Ultimate Guide to Content Creation

HubSpot

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