Branding and promotions are the essential elements in organizational success. It helps you reach out the prospective customers and expand your business.Entrepreneur contributor Arpit Sinha has shared seven branding trends to help businesses.Sinha says, “Here are seven branding trends for the remainder of 2018  and of course, beyond:ExperientialExperiential branding has captivated the attention of global brands for a number of years now.By the looks of it, this digital marketing trend is here to stay. No longer are companies merely satisfied at long-term customer engagement; they’re... [...]

Facebook has made addition to the News Feed its users see. The new feed will show two additional pieces along with the present content.The site will show the following:More From This Publisher, which will give people a quick snapshot of the other recent stories posted by the publisherShared By Friends, which will show people any of their friends who have shared the article.Talking about other improvement efforts, Facebook’s Taylor Hughes says, “We’re also starting a test to see whether people find it easier to evaluate the credibility of an article when we provide more information... [...]

In email marketing both design and the content play a pivotal role in making your campaigns successful.To help marketers make their email marketing more rewarding, HubSpot has shared a useful relationship-building email template.Danny Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burdenThat’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout.In fact, as I wrote my new book, Wait, How Do I Write This... [...]

Influencer marketing is becoming an integral part of brand promotion and marketing. With the rise of social media it is becoming even more popular.HubSpot’s Karla Cook has shared ten successful influencer marketing campaigns to help marketers create their own.Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype?1. SprintInfluencers: Lele... [...]

Mobile has become the driving force behind today’s marketing efforts. And when it comes to content marketing it is extremely important to target the mobile users as most Internet users prefer to access Internet on mobile.Forbes contributor Brian Sutter has shared seven ways to help content marketers create mobile-friendly content.Sutter says, “We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first.It’s time to think “mobile first”.But what does that mean, exactly? How should our websites, and our content, and our content... [...]

A website that deals with Conversational Copywriting defines it as no-hype, zero-jargon, totally transparent, high-engagement, trust-building approach to copywriting online.As the term suggests, the conversational copywriting helps you to easily connect with your audience and drive them into desired direction.Copyblogger columnist Nick Usborne has shared three myths that exist about conversational copywriting.Osborne says, “Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.”It’s... [...]

Econsultancy is hosting the ‘Digital Transformation in the Retail Sector’ webinar for marketers on Thursday, April 19.The Econsultancy team says, “Jeff will be sharing insights from the Econsultancy report Digital Transformation in the Retail Sector: Meeting the many challenges and discussing the findings with two industry experts, Sriman Kota, Executive, Watson Commerce, AP, IBM and David Brigham, Analytics Director, Mirum Agency.In the webinar, Jeff will cover:the elements of optimizing the retail customer experience,how retail brands are making the customer experience... [...]

MOZ has published the 2018 edition of Guide to Local Sponsorship Marketing. The first version of this guide was published in 2016.Introducing the Sponsorship Marketing, Claudia Cruz says, “Local events, nonprofits, and associations constitute a disjointed but very real network of opportunities. Unlike other channels, local sponsorships aren’t accessible from a single platform, but we’ve found that many sponsorships share similarities. This makes it possible to develop processes that work for campaigns in any metro area.Local sponsorships are also a unique channel in that the benefits... [...]

Email marketing is a sensitive thing. You need to be careful with the kind of language you are using to persuade your subscribers to take an action.HubSpot columnist Jeff Hoffman has shared a list of nine things that you should never say to your prospects.Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls, and confirm next steps — but don’t use it to advance an opportunity. Below are seven conversations you should never have over email. If your prospect approaches any of these topics via email, drop what you’re doing and pick... [...]

HubSpot columnist Drew Fortin has shared an eight-step guide to help marketers create an effective SEO strategy for 2018.Here’s how HubSpot describes the modern SEO strategy:Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.Fortin says, “Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Then, grab your free planning... [...]