MOZ has published the 2018 edition of Guide to Local Sponsorship Marketing. The first version of this guide was published in 2016.Introducing the Sponsorship Marketing, Claudia Cruz says, “Local events, nonprofits, and associations constitute a disjointed but very real network of opportunities. Unlike other channels, local sponsorships aren’t accessible from a single platform, but we’ve found that many sponsorships share similarities. This makes it possible to develop processes that work for campaigns in any metro area.Local sponsorships are also a unique channel in that the benefits... [...]