Mobile has become the driving force behind today’s marketing efforts. And when it comes to content marketing it is extremely important to target the mobile users as most Internet users prefer to access Internet on mobile.

Forbes contributor Brian Sutter has shared seven ways to help content marketers create mobile-friendly content.

Sutter says, “We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first.

It’s time to think “mobile first”.But what does that mean, exactly? How should our websites, and our content, and our content strategy, change to align itself with a mobile first mindset?

Plenty of ways, actually. Here’s how:

1. Make it snappy.

Speed matters online. But on mobile, it matters even more. According to research from Google, “53% of mobile site visitors leave a page that takes longer than three seconds to load.”

And yet, according to that same research, “The average time it takes to fully load a mobile landing page is 22 seconds.”

Clearly, we have a problem.

Or… you have an opportunity. Because if you can speed up your site enough to get it to load for mobile users in 3 seconds or less, you’ll smoke most of your competition. That means more website traffic, more leads, and moremo sales”.

7 Ways To Make Your Content Mobile Friendly

Forbes

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