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Saturday, May 30, 2020

Archive for the 'Digital transformation' Category

Digital transformation: eight things to know

Digital transformation leads to adoption of the latest technologies for achieving your business goals. It leads your business towards automation. Econsultancy recently held a ‘fireside chat’ on digital transformation. Jeff Rajeck has shared eight important steps to integrate technology into your business. On preparing for the digital transformation journey, Rajeck says, “Once the direction is understood, transformation team needs to let everyone know that digital transformation will not be completed quickly, and it could be a very long journey, indeed.For companies which are just... [...]

‘Digital Transformation in the Retail Sector’ Webinar April 19

Econsultancy is hosting the ‘Digital Transformation in the Retail Sector’ webinar for marketers on Thursday, April 19.The Econsultancy team says, “Jeff will be sharing insights from the Econsultancy report Digital Transformation in the Retail Sector: Meeting the many challenges and discussing the findings with two industry experts, Sriman Kota, Executive, Watson Commerce, AP, IBM and David Brigham, Analytics Director, Mirum Agency.In the webinar, Jeff will cover:the elements of optimizing the retail customer experience,how retail brands are making the customer experience... [...]

‘Digital Transformation in the Retail Sector’ Webinar, April 19

Econsultancy is hosting the ‘Digital Transformation in the Retail Sector’ webinar for marketers on Thursday, April 19.The Econsultancy team says, “Jeff will be sharing insights from the Econsultancy report Digital Transformation in the Retail Sector: Meeting the many challenges and discussing the findings with two industry experts, Sriman Kota, Executive, Watson Commerce, AP, IBM and David Brigham, Analytics Director, Mirum Agency.In the webinar, Jeff will cover:the elements of optimizing the retail customer experience,how retail brands are making the customer experience... [...]

Econsultancy shares four digital transformation secrets

Econsultancy columnist Jeff Rajeck has shared four digital transformation secrets to help marketers achieve their transformation goals. Rajeck has shared the views of experts on present and future of digital transformaion.Rajeck says, “Econsultancy recently invited dozens of client-side marketers to discuss their digital transformation experiences. At a roundtable hosted by Damien Cummings, CEO of Peoplewave and Principal Consultant at Econsultancy, participants provided insights about how digital transformation really works, with the main points summarized below.1) Digital transformation... [...]

Challenges of Digital Transformation [Podcast]

The eMarketer team has published a podcast on Challenges of Digital Transformation.In this podcast, eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges.Top Marketers Discuss the Challenges of Digital TransformationeMarketer [...]

Top Marketers Discuss the Challenges of Digital Transformation [Podcast]

The eMarketer team has published a podcast on ‘Top Marketers Discuss the Challenges of Digital Transformation’ featuring Geoff Ramsey.eMarketer says, “First in a five-part series: eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Today’s topic: Digital transformation. The podcast is sponsored by Criteo”.Listen the podcast here.eMarketer  [...]

Econsultancy shares four steps to successful digital transformation

Econsultancy columnist Jeff Rajeck has published an article offering four steps to lead towards successful digital transformation.Rajeck says, “Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy’s founder Ashley Friedlein.But every journey requires preparation and it can be difficult to know what organisations should do before getting started. What exactly needs to be in place for digital transformation to work?To answer this question, Econsultancy recently brought together a few veterans of digital transformation... [...]

‘Digital Transformation: People & Skills’ Webinar November 14

Econsultancy is hosting a webinar on ‘Digital Transformation in the B2B Sector’ on Thursday, November 14, 2017.The Econsultancy team says, “Ask Me Anything is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to your digital transformation.For the second Ask Me Anything session, we will be exploring the people and skills required for digital transformation:Who should be involved in digital transformationWhat are the skill sets required for digital transformationHow to build a digital cultureOur panel... [...]

‘Digital Transformation in the B2B Sector’ Webinar October 25

Econsultancy is hosting a webinar on ‘Digital Transformation in the B2B Sector’ on Wednesday, October 25, 2017.The Econsultancy team says, “This webinar will highlight results from Econsultancy’s upcoming report, Digital Transformation in the B2B Sector.The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Anol Bhattacharya, CEO at GetIT Comms and Antonia Edmunds, Watson Marketing Leader-Asia Pacific at IBM“.‘Digital Transformation in the B2B Sector’ WebinarEconsultancy [...]

‘Digital transformation: getting started’ webinar 2.00 pm PT

Econsultancy is hosting a webinar on ‘Digital transformation: getting started’ on Wednesday, September 6 at 2.00 pm PT. This webinar will highlight the basics of digital transformation and how marketers can make it a part of their business.The Econsultancy team says, “or the first Ask Me Anything session, we will be exploring what Digital Transformation is all about:What does Digital Transformation actually mean?Roles & responsibilities of the people involvedHow and where to start the digital transformation processOur panel of Econsultancy experts are Eu Gene Ang,... [...]