Link building is an essential task for the online businesses as it helps them build reputation and get more customers.Search Engine Land contributor Jordan Kasteler has published an article explaining how to use webinars you’ve created to develop new content and create links for your sites.says, “If you have a library of webinars waiting to be dusted off or you need to create webinars from scratch, here are seven effective ways to turn them into multiple kinds of quality content and link bait.1. Convert webinars into full-length videosOnce your webinar has been completed, consider... [...]

Data rules today. In marketing it has become one of the most sensitive elements that empowers marketers and so they need to be very careful in analyzing the data and protecting it too.To help marketers discover the secrets of data visualization to improve their marketing efforts, Content Marketing Institute columnist Clare McDermott has shared an informative article. McDermott addresses data visualization as dataviz.McDermott says, “Let’s explore two practical and easy-to-understand ways marketers use dataviz as well as real-world cases showing how it’s applied.Dataviz as marketing... [...]

Successful e-commerce business is a blend of several strategies and efforts using different marketing tools. Among these content plays the pivotal role as it has the capacity to engage people and persuade them to take an action.HubSpot columnist Greg Wise has shared seven creative content ideas that can help the e-commerce business owners.Wise says, “Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers.If you’re not sure what that looks... [...]

In email marketing, it all begins with the email open rates and than the process is lead by the responses and actions from the subscribers.HubSpot columnist Meg Prater has shared details of ten email subject line tester tools to help marketers boost their email open rates.Prater says, “Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a tool exists. The better news is there are about 10 of them,... [...]

The Buffer team has published a podcast on ‘The 10 Top New Social Media Tools to Try in 2018 for Marketers’.Buffer team says, “As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018”.The 10 Top New Social Media Tools to Try in 2018 for Marketers [Podcast]Buffer [...]

The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’.Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.In the next instalment of Marketing... [...]

Giving your users a promise of their data safety is one of the crucial tasks for the marketing professionals. Everyone is concerned with their privacy and if we fail, the organization fails.Marketing Week columnist Mark Ritson has shared an article sharing the concerns with data safety and what precautions marketers should take.Ritson says, “The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, but it is all too real.A young and extremely enthusiastic marketing manager called Steve Goldstein starts working on a... [...]

Reporting is the core part of any activity as the reports offer a view of the performance of organization as a whole. An effective report presents the facts and figures in a way so that the readers can interpret it easily.MOZ columnist Dominic Woodman has shared an article on preparing effective reports and dashboards.Woodman says, “If someone tells you the report is for audiences with obviously different decision levels, then you’re almost always going to end up creating something that won’t fulfill the goals we talked about above. Split up your reporting into individual reports/dashboards... [...]

You need to be in the top search results if you want to influence more people and invite them to do business with your brand. We have been trying several tactics to get good rankings.One of the tactics that might not have been used is knowledge graphs. A knowledge graph gives more insights to the searchers on a particular product and brand.Search Engine Land columnist Ryan Shelley has shared an article on using knowledge graphs to secure higher rankings.Shelley says, “Google’s goal is to create a “massive graph of real-world things and their connections, to bring more meaningful results.”... [...]

Internet and search engines are the main tools that help businesses reach out to masses. No business can afford to ignore search engines nowadays.With right keyword selection and content, it is easy to persuade the search engines and get higher rankings.Entrepreneur contributor Chris Porteous has shared four keyword search strategies that can help grow your business.Porteous says, “While there is no one right answer to how you determine which keywords to use, there are keyword search strategies that can help you figure it out. At My SEO Sucks, we’ve learned that comprehensive keyword... [...]