Link building is an essential task for the online businesses as it helps them build reputation and get more customers.

Search Engine Land contributor Jordan Kasteler has published an article explaining how to use webinars you’ve created to develop new content and create links for your sites.

says, “If you have a library of webinars waiting to be dusted off or you need to create webinars from scratch, here are seven effective ways to turn them into multiple kinds of quality content and link bait.

1. Convert webinars into full-length videos

Once your webinar has been completed, consider hosting it as a full-length video directly on your website. Simply add a title card at the beginning and an ending card at the close. Then make sure it’s accessible only in exchange for the viewers’ email addresses. This is an excellent way to offer valuable content while building your email list at the same time.

On the signup page, to access your webinar video, you can also display a check box for visitors to select if they want to receive your newsletter or other research. Just make sure to ask them first. You want to be known as a thought leader in your industry, not a spammer.

After the video of your webinar has been utilized to build your email list for a few months (or as long as you’d like,) you can then freely post the videos to YouTube or Vimeo”.

7 ways to turn a webinar into a stream of link-attracting content

Search Engine Land

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