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Friday, July 18, 2025

5-Step guide to build you content calender

Scheduling plays a pivotal role in your content marketing efforts. You could set and achieve your goals by creating a content calendar for yourself. Content Marketing Institute columnist Kim Moutsos has shared a five-step guide to creating a useful content calendar. Moutsos says, “In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. Are they the same thing? The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications.... [...]

Strategies to strengthen your PPC marketing campaigns

Pay-per-click marketing which is commonly associated with first-tier search engines, is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal columnist Michelle Morgan has shared five strategies to help marketers improve their PPC marketing campaigns. Morgan says, “Audience targeting has had a massive impact on the way PPC pros approach their campaigns. They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web. Most often,... [...]

Five ways to strengthen your paid search strategy

Organic search marketing is one of the best ways to promote your brand and paid search strategy enhances reach established by the organic search. Search Engine Journal columnist Ilya Cherepakhin has shared five ways marketers can strengthen their paid search marketing strategy. On localized online assets Cherepakhin says, “It is strongly recommended to secure a website with the local domain. Click-through rate and conversion rate are generally higher for sites and ads with local country domains. If multiple languages exist, (e.g., Simplified and Traditional Chinese), consider structuring... [...]

Strategies to turn your employees into influencers

Influencer marketing is reaching new heights as it has become a proven way to reach out maximum number of people at lesser cost. Entrepreneur contributor Segun Onibalusi has shared an article offering effective strategies to converting employees into powerful influencers. Onibalusi says, “An influencer message has to be authentic because audience members now have a clear view of who’s behind the curtain. Knowing that a message is inspired by money, rather than earnest appreciation, breeds skepticism. As buyers turn to niche blogs and their social networks for assistance with their... [...]

Instagram post scheduling feature – four tips to use it right

Instagram has recently announced a new feature that will let its users schedule posts in advance. It will help marketers be more productive on the network. Forbes contributor Jayson DeMers has shared the advantages and disadvantages of post scheduling and has shared four tips to use this feature in right manner. DeMers says, “If you want to be successful when using Instagram’s new post scheduling feature, follow these guidelines: Don’t depend entirely on scheduling. Don’t shift your strategy to rely exclusively on post scheduling. If you want to maximize your chances of actively... [...]

Build more links with these strategies

Link building helps you score high in search engines. And natural links are at the core of it. Forbes contributor Jayson DeMers has shared seven tips to help marketers get more links to thier content. DeMers says, “Earning inbound links is one of the best avenues for long-term online traffic growth. Links convey authority to your site, increasing your website’s tendency to rank highly for various queries in search engines, and are therefore imperative for your SEO campaign. On top of that, they result in indefinite referral traffic and help support your brand’s reputation online. The... [...]

3-Step Guide to Reviewing Web Page Content [MOZ]

MOZ columnist Jackie Francis has published the ‘3-Step Guide to Reviewing Web Page Content’. This guide is aimed at helping marketers review their content and make required improvements for the SEO purposes. Talking about the guide Francis says, “In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and... [...]

WEBINAR: ‘Onboarding: The Missing Journey’ 1.00 pm EST

Digital Marketing Depot is hosting a webinar on ‘Onboarding: The Missing Journey’ on Thursday, February 15 at 1.00 pm EST. The DMD team says, “Join our digital experts as we explore how brand marketers can strategically leverage the martech systems that are already part of your business, as well as make decisions on new stack investments. We’ll help services providers understand your customer’s journey and how to create memorable experiences along the way with consistent, personalized communications that build deeper customer relationships. Attend this webinar and learn: Strategies... [...]

Build Better Connections at Networking Events by Asking This One Question [Video]

The Entrepreneur magazine team has published a video ‘Build Better Connections at Networking Events by Asking This One Question’ featuring Kate Volman. The whole point of attending networking events is to expand our network and build better relationships. That means connecting with people in a way that allows us to make the most out of our conversations. However, if you ask the same thing everyone else does, you probably won’t end up making much of an impression. By contrast, if you’re willing to ask people new and more interesting questions, you can stand out from the... [...]

Google announces ‘AMP for Email’

Google’s Accelerated Mobile Pages (AMP)enables businesses and publishers to build rich webpages. Google has announced the availability of ‘AMP for Email’ for developers. This will enable the developers to create more engaging, interactive, and actionable email experiences. The ‘AMP for Email’ spec will offers Gmail users the following capabilities: Completing tasks directly in email Submitting an RSVP to an event Scheduling an appointment Filling out a questionnaire right from the email message. Gmail  Product Manager Aakash Sahney says, “Companies like... [...]


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