Scheduling plays a pivotal role in your content marketing efforts. You could set and achieve your goals by creating a content calendar for yourself. Content Marketing Institute columnist Kim Moutsos has shared a five-step guide to creating a useful content calendar. Moutsos says, “In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. Are they the same thing? The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising... [...]