Scheduling plays a pivotal role in your content marketing efforts. You could set and achieve your goals by creating a content calendar for yourself.Content Marketing Institute columnist Kim Moutsos has shared a five-step guide to creating a useful content calendar.Moutsos says, “In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. Are they the same thing?The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications.... [...]