Organic search marketing is one of the best ways to promote your brand and paid search strategy enhances reach established by the organic search.

Search Engine Journal columnist Ilya Cherepakhin has shared five ways marketers can strengthen their paid search marketing strategy.

On localized online assets Cherepakhin says, “It is strongly recommended to secure a website with the local domain.

Click-through rate and conversion rate are generally higher for sites and ads with local country domains.

If multiple languages exist, (e.g., Simplified and Traditional Chinese), consider structuring the site so that URLs and ads can reflect that (e.g. for Simplified Chinese).

Rather than translating your site into the relevant language, localize it.

Take time to research what is most important to local users and create custom content around those value propositions, in the right tone and dialect”.

Developing an International Paid Search Strategy

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