Return To Home Page
Main Site Navigation
Search This Site
Monday, August 2, 2021

Archive for the 'Paid Search Marketing' Category

MOZ Study Explores Correlation Between Authoritative Links and Ranking

MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking. He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking page DA of links to the ranking page PA of links to the ranking page Please note that Moz has never compensated us for including, or asked us to include, the DA and PA calculations... [...]

The “Death” of Ranking Factors [Podcast]

Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs traditionally... [...]

6-Step Guide to Balancing Paid & Organic Search

Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales. iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19. Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts. A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping... [...]

Think like Google. Raise your ranking #ad

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Audience Targeting in Paid Search [Podcast]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring Amy Bishop. Csutoras says, “For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search – what... [...]

How to improve search engine rankings with podcasting

Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines. Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool. Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts. Boost SEO and your brand Being a guest on a podcast is literally one of the most powerful SEO tactics you can use... [...]

Improve your search rankings with Twitter

Social plays a pivotal role in getting you on top in the search engine results. Twitter is having its own space and works in an influencing manner. If you could properly utilize the Twitter power, it can positively help you secure good SEO ranks too. Entrepreneur contributor Syed Balkhi has shared three tips to use Twitter for enhancing the search engine rankings. Balkhi says, “Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter... [...]

Free White Paper: ‘How to Increase Calls from Paid Search’

The Digital Marketing Depot has published a white paper ‘How to Increase Calls from Paid Search: 10 Guaranteed Tactics’. About the white paper The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns. Download this step-by-step guide from... [...]

The #1 Reason Paid Ads (On Search, Social, and Display) Fail [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

Voice search: ranking factors you should know

Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics. Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors. Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also... [...]