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Sunday, August 14, 2022

Archive for the 'Paid Search Marketing' Category

Improving Paid Search Performance

Paid search advertising is a proven digital marketing tactic for businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Search Engine Land contributor Melissa Liu has published an article sharing four ways to boost your paid search performance. She says, “PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing new optimization levers is becoming increasingly difficult. Want to make your clients happy? Here are four ways you can boost your paid search performance. 1.... [...]

Killer Paid Search Tactics That Every Marketer Needs to Know, October 14 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021. The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate... [...]

WhatsMyRank: WP plugin unlocks your site’s rank on Google #ad

Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important. Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily. Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand. You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]

Killer Paid Search Tactics That Every Marketer Needs to Know, October 14 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021. The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate... [...]

MOZ Study Explores Correlation Between Authoritative Links and Ranking

MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking. He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking page DA of links to the ranking page PA of links to the ranking page Please note that Moz has never compensated us for including, or asked us to include, the DA and PA... [...]

The “Death” of Ranking Factors [Podcast]

Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs... [...]

6-Step Guide to Balancing Paid & Organic Search

Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales. iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19. Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts. A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping... [...]

Think like Google. Raise your ranking #ad

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Audience Targeting in Paid Search [Podcast]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring Amy Bishop. Csutoras says, “For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search –... [...]

How to improve search engine rankings with podcasting

Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines. Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool. Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts. Boost SEO and your brand Being a guest on a podcast is literally one of the most powerful SEO tactics... [...]