Search Engine Optimization is a need for any business today. This makes the requirement of SEO professionals a must for everyone.If you too have started offering SEO services to various organizations, here are some ways you can enhance your credibility. These tips are shared by Search Engine Land columnist Jeremy Knauff.Knauss says, “As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility... [...]

Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search.This guide provides a complete overview of the basics of SEO according to the Google best practices.The following are the contents of the guide:Getting startedHelp Google find your contentTell Google which pages shouldn’t be crawledHelp Google (and users) understand your contentManage your appearance in Google Search resultsOrganize your site hierarchyOptimize your contentOptimize your imagesMake your site mobile-friendlyPromote... [...]

Google has introduced the new Webmaster Video Series comprising short videos. Through this series the Google team will be answering some of the webmaster and SEO questions.Google’s Aurora Morales says, “From 404 errors, how and when crawling works, a site’s URL structure, to duplicate content, we’ll have something here for you.Check out the links shared in the videos to get more helpful webmaster information, drop by our help forum and subscribe to our YouTube channel for more tips and insights!”.Introducing the new Webmaster Video SeriesGoogle Webmaster [...]

Google has always projected quest to improve the search experience.Google has added more images and related searches inside select ‘Featured Snippets’. This will help searchers learn more about their topics and discover new things related to their interest.The company has also updated Knowledge Panels in Search to show related content.Apart from this,  Google will also show suggestions for related topics in the at the top of the search results page.Improving Search and discovery on GoogleGoogle [...]

The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results.In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter totalof $16.9 billion.According to the report, advertising revenues delivered on mobile devices totaled $21.7 billion.On shift from mobile to desktop, IAB says, “2017 second-quarter revenues increased 23.1% on a year-over-year basis, resulting... [...]

Google Analytics is going to add four new features to provide webmasters better ways to measure their site performance.The new features will allow them to focus on users in reporting, measure lifetime metrics and dimensions for every user, reach users most likely to convert and more.On how to focus on users in the reports, Google’s Gene Chan says, “Analytics standard reports have been updated to focus on your users. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days.With our updated... [...]

We reported about Google Chrome’s ad blocking plan in August 2017.Google has confirmed its ad blocking plans for Chrome web browser.Google announcemenet:In June, we announced Chrome’s plans to support the Better Ads Standards in early 2018. Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report... [...]

Unilever CMO Keith Weed has shared his marketing insights from the year 2017. He has focused on acceleration of video, better digital measurement and compelling economic argument for more diversity.On acceleration of video, Weed says, “Firstly let’s look at the area of technology. Although we’ve been earnestly repeating the ‘this year will be the year of video’ mantra every January for at least the last three years, it feels like 2017 finally was video’s year.As the prevalence of video rapidly accelerates, it is fundamentally changing how brands and people connect with each other.... [...]

The Marketing Week team has published ‘The marketing moments and mishaps of 2017’ podcast. In this podcast, Marketing Week discusses the key moments and most memorable campaigns of 2017, as well as predictions for next year.The Marketing Week team says, “From brands getting political and marketers taking back control to Uber’s many flaws being revealed and questions being asked about influencers, 2017 was a busy year for marketing.In this end of year podcast, Marketing Week editor Russell Parsons is joined by special projects editor Michael Barnett and features editor Lucy... [...]

Programmatic ad segment is growing continuously. It comprises online ads and video to digital out-of-home, streaming, voice and TV.According to Forbes, programmatic advertising enables better targeting of prospects, more highly relevant ads and higher quality conversions.Econsultancy’s Ben Davis has shared eleven trends that might be seen in the next year.Davis says, “What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?But I’m not the man to ask, so I went in search of some experts. Here’s what... [...]